Motion design used to mean a specialist, dedicated software, and hours of manual key framing. Jelle and Leo show how a marketing person or web designer can now generate a full set of on-brand assets from a single prompt and animate them right inside Figma, no animation background needed.

Chapter overview

(0:00) Intro and weather check-in

(1:36) Creating and animating assets without a specialist

(5:05) Prompting Claude to generate eight assets

(8:35) Prepping the Figma file: style guide and formats

(10:04) Bulk-editing text across every asset

(11:40) Using Figma's AI agent to create variants

(15:40) Animate mode: rotating a shape with a prompt

(18:29) Preset animations for titles and text

(19:46) Generating and animating an AI image

(22:44) Walkthrough: connecting Claude to Figma via MCP

(24:00) Export options and the case for Lottie

(28:42) What AI actually changes for designers

Hosted by Jelle Bot and Leonardo Zamboni from Noco.

Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Webflow's co-founder Bryant Chou spent twelve years making websites easy to build. His new company, Ploy, is a bet that the website itself should run your marketing. Ian and Daniel put that premise under pressure: does an all-in-one, agent-first platform hold up, or does it spread too thin?

Chapter overview:

(0:00) Welcome Bryant Chou, co-founder of Webflow

(1:09) Why build again after Webflow

(2:43) What Ploy actually is

(5:10) Agent-first, without spreading thin

(8:32) Trust, product, and outcomes in the age of AI slop

(11:35) Live demo: clean code and the design system

(15:10) Figma to Ploy and the Website Slurper

(24:39) Reverse proxy: keep Webflow, add AEO pages

(28:00) Account-based marketing and visitor enrichment

(37:44) Why agencies win with Ploy

(43:00) How Ploy became a marketing brain

(47:40) Markdown memory and the hive mind

(50:50) Building a startup in the AI era

(54:36) Advice for designers and developers adapting

(59:06) Optimism and closing thoughts

Hosted by Ian Piepenbrock and Daniel Apró from Noco.

Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to noco.agency and book a meeting right now.

Every week another AI tool claims it just killed an industry. This episode skips the hype and tests two platforms actually worth a look: Ploy, the autonomous marketing platform from Webflow co-founder Bryant Chou, and Ship Studio, the agentic builder that keeps you hands-on.

Chapters:

(0:00) AI fatigue and the disruption hype cycle

(1:03) Ploy, the 27 million raise, and Bryant Chou

(3:00) What Ploy is: agentic site building for marketers

(4:21) Slurping: Ploy rebuilds the Noco site

(7:45) Side by side: what the rebuild got wrong

(8:59) Butchering or a head start: who Ploy is for

(11:00) Prompt hell and losing control

(15:49) Ship Studio: control back in agentic building

(17:50) How Ship Studio works and who it is for

(21:11) Finding the real gems in the noise

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: https://noco.agency/

Framer 3.0 turns the website builder into an agent-driven design tool, and it changes how B2B SaaS teams move from idea to live site. The Noco team breaks down what the agents actually do, where Framer pulls ahead of Webflow, and how the designer's job shifts from building every page to directing the work.

Chapters:

(0:00) Framer's quiet comeback and the 3.0 launch

(2:50) Agents everywhere: what makes Framer's feel native

(5:08) Design-first DNA and the gap from idea to build

(6:12) The Webflow comparison and the 50 to 60 percent question

(10:18) Framer vs Claude Design: raw creative power

(12:02) The designer becomes the orchestrator

(14:12) Premium results on a small budget

(18:58) Setting up a design system inside Framer

(23:05) Page branching and the headless CMS trap debate

(25:55) Purpose-built product vs full custom

(28:50) Wrap-up

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: ⁠https://noco.agency/⁠

Framer is moving fast into territory that used to belong to multiple tools. What started as a design-first builder is now pulling in analytics, personalization, and CRO workflows into one place. Leonardo Zamboni and Jelle Bot break down the latest updates and what they actually change for designers and SaaS teams.

Instead of stitching together tools like Google Analytics, custom scripts, and A/B testing setups, Framer is pushing toward a single environment where you design, test, and optimize. The result is less overhead and more focus on what actually drives performance: messaging, clarity, and iteration speed. Real implications for any team building or scaling a SaaS website.

Chapters:

(0:00) Intro and setup

(0:19) Guest intro: Jelle Bot, Head of Design at Noco

(1:45) Framer shifting beyond design tools

(3:00) Built-in analytics and visual data

(5:00) Personalization and targeting with variants

(7:00) Live demo: URL-based personalization

(10:30) Why this changes SaaS messaging

(13:30) Dynamic filtering and CMS power

(15:00) Search, categories, and prebuilt logic

(18:00) Time savings and design focus

(19:30) What this means for designers and teams

(21:00) Final thoughts and wrap-up

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: ⁠https://noco.agency/⁠

Big players like Stripe and Shopify walk in with instant brand recognition that lets them skip the heavy "what we do" explanation most startups need. Leonardo Zamboni and Jelle Bot still had fun putting them all through the same first-principles test: clarity of value, visual hierarchy, and interaction quality, no free passes for anyone working in B2B SaaS.

The results show how even household names shine when they nail effortless understanding and flow, turning familiarity into real growth momentum, while others highlight spots where tightening the basics pays off. Real takeaways for any team building or refining a site.

Chapters:

(0:00) Intro and setup

(1:45) Episode context and ranking criteria (clarity of value, visual hierarchy, interaction quality)

(3:19) Starting the tier list

(3:20) Framer

(6:26) Figma

(10:39) Salesforce

(13:25) Intercom

(18:17) Linear

(23:08) HubSpot

(26:26) Webflow

(37:16) Stripe

(40:43) Shopify

(42:32) Final rankings and recap

(42:37) Thoughts on the list and future episodes

(44:32) Closing remarks

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: ⁠https://noco.agency/⁠

Most SaaS teams are still optimizing for clicks while search is moving to answers. In this episode, the Noco team breaks down what Answer Engine Optimization actually means for B2B SaaS and why traditional SEO thinking no longer holds up.

The conversation focuses on how AI-driven search changes visibility, attribution, and demand capture, and what founders and CMOs need to adjust right now to stay discoverable.

Chapters:

(0:00) Why search behavior is changing

(2:30) What AEO actually means for B2B SaaS

(6:10) The limits of classic SEO thinking

(10:45) Structuring content for AI answers

(15:40) Measuring visibility when clicks disappear

(18:30) Practical takeaways for founders and CMOs

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: ⁠https://noco.agency/⁠

Download the Webflow AEO playbook here:
The AEO playbook | A free Webflow ebook

Jelle and Yar (live from Dubai) break down Webflow's new Analyze and Optimize add-ons.

• Analyze gives you heatmaps, scroll depth, clicks, and location data directly in the Webflow dashboard - no Hotjar or Clarity needed.
• Optimize lets you run real A/B tests and Al-powered variations inside the canvas, with dynamic traffic allocation and third-party integrations (HubSpot, Salesforce, GA4).

Bottom line: less tooling, faster decisions, measurable lift.

If you're running a B2B SaaS site on Webflow and still duct-taping analytics together, this changes everything.

Chapters:

(0:00) Intro from Dubai

(0:46) AEO vs traditional SEO

(1:06) Webflow Analyze overview

(2:19) First impressions & Hotjar comparison

(3:15) Built-in heatmaps + scroll data

(4:27) Previous tools (Optibase)

(5:50) Webflow Optimize - native A/B testing

(9:30) AI-powered traffic allocation

(12:45) Setting up tests in the canvas

(17:20) Real-time results & scoring

(18:10) Third-party integrations (HubSpot, Salesforce)

(20:40) Pricing reality check

(21:25) Final verdict

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: ⁠https://noco.agency/⁠

Framer is rising fast as a design-first tool for startups, while Webflow remains the enterprise standard for scalable builds. In this episode, Ian, Leonardo, and Daniel from Noco break down the real differences between the two platforms and how SaaS companies should choose based on stage, team, and growth goals.

They discuss how Framer gives momentum and Webflow gives longevity – and why the smart move is to know when to switch.

Chapters:

(0:00) Intro – Framer vs Webflow and why it matters for SaaS teams

(1:02) How Framer and Webflow differ for designers and developers

(4:42) Where Framer wins in speed and simplicity

(7:15) Why Webflow scales better for complex CMS needs

(10:38) When to move from Framer to Webflow

(12:58) Choosing the right tool for your stage and strategy

(16:18) Did Webflow ever fulfil its no-code promise?

(20:40) Momentum vs longevity: the real trade-off

(25:10) Final thoughts on staying tool-agnostic and future-ready

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: ⁠https://noco.agency/⁠

Jelle Bot and Leonarde Zamboni show how Figma Make adds real motion and interactivity to design systems. Instead of static visuals, designers can now present early-stage prototypes that feel alive, helping SaaS teams validate UX and interaction decisions before development.

They discuss how this workflow fits Noco’s productized design approach and why motion design matters for B2B SaaS websites built for performance and clarity.

By turning ideas into interactive prototypes early, teams save time, set clearer expectations, and deliver better websites faster.

Chapters:

(0:00) Intro: Weather check and episode setup

(1:22) Why motion and interactivity matter for B2B SaaS

(3:45) How AI helps visualize ideas earlier in design

(6:15) Building a Figma Make prototype step by step

(9:45) Prompt structure and AI accuracy tips

(11:20) Results: light effects, hover states and micro motion

(13:05) Where Figma Make fits in Noco’s design workflow

(15:30) Editing and iteration with AI inside Figma Make

(16:45) Why early interaction prototypes align teams

(18:20) Closing thoughts and next episode preview

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: ⁠https://noco.agency/⁠