Jelle and Yar (live from Dubai) break down Webflow's new Analyze and Optimize add-ons.

• Analyze gives you heatmaps, scroll depth, clicks, and location data directly in the Webflow dashboard - no Hotjar or Clarity needed.
• Optimize lets you run real A/B tests and Al-powered variations inside the canvas, with dynamic traffic allocation and third-party integrations (HubSpot, Salesforce, GA4).

Bottom line: less tooling, faster decisions, measurable lift.

If you're running a B2B SaaS site on Webflow and still duct-taping analytics together, this changes everything.

Timestamps

(0:00) Intro from Dubai

(0:46) AEO vs traditional SEO

(1:06) Webflow Analyze overview

(2:19) First impressions & Hotjar comparison

(3:15) Built-in heatmaps + scroll data

(4:27) Previous tools (Optibase)

(5:50) Webflow Optimize - native A/B testing

(9:30) AI-powered traffic allocation

(12:45) Setting up tests in the canvas

(17:20) Real-time results & scoring

(18:10) Third-party integrations (HubSpot, Salesforce)

(20:40) Pricing reality check

(21:25) Final verdict

Framer is rising fast as a design-first tool for startups, while Webflow remains the enterprise standard for scalable builds. In this episode, Ian, Leonardo, and Daniel from Noco break down the real differences between the two platforms and how SaaS companies should choose based on stage, team, and growth goals.

They discuss how Framer gives momentum and Webflow gives longevity – and why the smart move is to know when to switch.

Topics covered:

• Framer vs Webflow core differences and limitations

• When Framer is ideal for early seed-stage startups

• Why Webflow scales better for complex CMS and multi-page sites

• What “no-code” really means in 2025

• How Noco balances speed and sustainability for its clients

  
  

Chapters (Timestamps)
(0:00) Intro – Framer vs Webflow and why it matters for SaaS teams
(1:02) How Framer and Webflow differ for designers and developers
(4:42) Where Framer wins in speed and simplicity
(7:15) Why Webflow scales better for complex CMS needs
(10:38) When to move from Framer to Webflow
(12:58) Choosing the right tool for your stage and strategy
(16:18) Did Webflow ever fulfil its no-code promise?
(20:40) Momentum vs longevity – the real trade-off
(25:10) Final thoughts on staying tool-agnostic and future-ready

Jelle Bot and Leonarde Zamboni show how Figma Make adds real motion and interactivity to design systems. Instead of static visuals, designers can now present early-stage prototypes that feel alive, helping SaaS teams validate UX and interaction decisions before development.

They discuss how this workflow fits Noco’s productized design approach and why motion design matters for B2B SaaS websites built for performance and clarity.

In this episode:

• Why motion and micro animations build trust and clarity for users

• How AI powered prototyping speeds up design to dev handoff

• Using variables and design systems inside Figma Make

• Early testing to align marketing and development teams

• Why AI tools enhance, not replace, designers

  
  

By turning ideas into interactive prototypes early, teams save time, set clearer expectations, and deliver better websites faster.

CHAPTERS (TIMESTAMPS)
(0:00) Intro: Weather check and episode setup
(1:22) Why motion and interactivity matter for B2B SaaS
(3:45) How AI helps visualize ideas earlier in design
(6:15) Building a Figma Make prototype step by step
(9:45) Prompt structure and AI accuracy tips
(11:20) Results: light effects, hover states and micro motion
(13:05) Where Figma Make fits in Noco’s design workflow
(15:30) Editing and iteration with AI inside Figma Make
(16:45) Why early interaction prototypes align teams
(18:20) Closing thoughts and next episode preview

Yar and Daniel revisit some of Webflow’s biggest feature releases that quietly disappeared.

They discuss what happened to Logic, Users, and eCommerce, why these features were discontinued, and how Webflow’s focus on AI might have influenced that decision.

They also highlight what has worked, such as apps, components, and variables, and how these updates have created new opportunities for designers and developers building for SaaS companies. The focus is on what truly matters for B2B SaaS teams that depend on Webflow for growth and performance.

Chapters:
(0:00) Intro and why this topic matters
(0:35) Hype versus reality in Webflow releases
(2:00) The rise and fall of Webflow Users
(3:45) Why Memberstack replaced Users for most teams
(5:15) Logic: Webflow’s answer to Zapier that never stuck
(7:00) What the cancellation says about Webflow’s priorities
(8:25) Where automations still fit in: Zapier, Make, and others
(10:05) The slow evolution of Webflow eCommerce
(12:40) Missed opportunity: a potential Webflow and Shopify partnership
(15:10) The Webflow apps ecosystem that finally took off
(17:20) Why apps, variables, and components succeeded
(19:00) How these tools now power SaaS focused workflows
(20:20) Closing thoughts and what to expect next

In this episode, Yar and Daniel break down the most important takeaways from Webflow Conf 2024.

The focus is not on shiny new features, but on how these updates can actually help SaaS companies and marketing teams build faster, analyze better, and scale smarter.

Key topics include:

• AI SEO and the rise of Answer Engine Optimization (AEO)

• The new AI assistant and how it speeds up workflows

• Updates to MCP and built-in automation

• Code components and Webflow Cloud

• Native click maps and performance tracking

• Why these changes matter for enterprise and growth-focused SaaS teams

  
  

Chapters:
(0:00) Opening thoughts and first impressions of Webflow Conf
(1:25) AI as the central theme of the conference
(3:10) How AI SEO and AEO will change optimization for SaaS websites
(5:35) Smarter workflows with the new AI assistant
(7:15) MCP updates and how automation is moving inside Webflow
(9:05) Code components and the potential of Webflow Cloud
(11:45) Why native click maps are a CRO game changer
(14:25) The enterprise shift and what it signals for Webflow’s future
(17:10) SEO in the age of AI-driven search
(19:40) Wrap up and takeaways for SaaS growth teams

Design systems are the backbone of scalable SaaS websites.

In this episode, Jelle and Leonardo break down why Figma variables matter, how they save time and money, and why marketing and product teams can’t afford messy design files.

Chapters:(0:00) Intro and Leonardo’s background(1:15) Why structured design matters(3:05) How Figma variables work in practice(4:45) Benefits for developers and marketing teams(6:20) The cost of messy design files(8:15) Live demo: variables in action(10:35) Switching to light and dark mode(12:25) Consistency and speed for marketing teams(14:10) Using variables for faster campaigns(15:35) Variables as design fundamentals(17:05) Wrap up and future episodes

In this episode, Ian and Yar break down the frameworks that shape modern Webflow builds: Client First, Lumos, and beyond.

They discuss what frameworks actually do, why naming conventions matter, and how these systems impact scalability, accessibility, SEO, and developer collaboration.

You’ll hear real-world stories of Lumos updates disrupting projects, why Client First remains the industry’s “safe bet,” and how agencies balance advanced features with long-term maintainability.

The episode also dives into the upcoming Webflow Conference, predictions for AI-driven features, and what the presence of Seth Godin might signal for marketing and SEO updates.

Chapters

(0:00) - Intro & Yar’s newborn update
(1:00) - Why frameworks matter in Webflow
(2:40) - Client First origins and philosophy
(4:00) - Lumos framework: advanced but complex
(6:00) - When agencies choose one over the other
(8:00) - The risk of constant Lumos updates
(11:20) - Stability vs innovation: agency lessons
(13:20) - Community feedback and Finsweet’s updates
(16:40) - Webflow Conference 2025 preview
(24:20) - Closing thoughts and next episode teaser

In this episode, Yar and Daniel dive deep into Webflow’s new GSAP UI, exploring its capabilities, limitations, and how it changes animation workflows for developers. They share insights on where the native tool excels, when to fall back on custom code, and how to blend both approaches for advanced results.

You’ll hear real-world feedback on breakpoints, performance considerations, and dynamic CMS integration. Plus, Daniel breaks down the anatomy of a complex, multi-layered custom slider built for the Pencil project—showcasing why custom solutions still matter in 2025.

Chapters

(0:00) - Intro with Daniel from Noco

(0:40) - First impressions of Webflow’s GSAP UI

(2:00) - Why the timeline view is a game-changer

(3:20) - Where native GSAP falls short

(5:00) - Breakpoint limitations and workarounds

(6:20) - Performance impact: native vs. CDN vs. custom code

(9:40) - Webflow’s SEO updates and dynamic schema markup

(13:40) - The rise of Graphite for Webflow SEO

(14:20) - Custom slider deep dive: anatomy and sync challenges

(18:20) - Integrating prompts and interactive states

(19:20) - Why Webflow sliders haven’t evolved—and what’s next

(21:00) - Wrap-up and closing thoughts

At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn.

Find us at: https://noco.agency

If your B2B SaaS website isn’t built for AI discovery, you’re already behind.

In this episode, Ian and Yar explain how Webflow’s new LLM.txt update helps you rank in AI search tools like ChatGPT and Perplexity—and what steps SaaS teams should take right now to get ahead.

You’ll learn how to structure your content for crawlability, prioritize key features, and optimize for LLM visibility. Plus, thoughts on the recent Webflow outage, content strategy for SEO, and how to win in a world where AI does the searching.

Chapters

(0:00) - Webflow outage and the team’s response
(3:30) - What is LLM SEO and why it matters now
(6:40) - How Webflow's new LLM.txt feature works
(9:10) - Why crawlability and token limits are crucial for LLMs
(12:45) - Structuring your site for better AI visibility
(15:10) - Long-form content and contextual clarity
(17:50) - Robots.txt vs LLM.txt files
(21:30) - Google indexing ChatGPT conversations and SEO hacks
(24:40) - AI content monetization and what YouTube’s doing next

Big Webflow updates just dropped, and we’re breaking them down. From native scroll and click maps to GSAP powered interactions, Ian and Yar dive into what’s changed, what it means for devs and designers, and how it impacts your CRO workflows.

The highlight? Webflow Interactions is now powered by GSAP, the industry standard JavaScript library for high performance animations. You now get full timeline controls, easing presets, and fine grain targeting options built right into the Webflow UI. It’s a game changer for motion design and dev handoff.

Noco also just became an official Webflow Enterprise Partner.

Ian shares what this means for complex, high traffic SaaS websites and how it strengthens Noco’s positioning.

Plus, a brutal takedown of Adobe’s shady cancellation policy, and a fast paced tour through the latest AI tooling updates.

Timestamps:
(0:00) Back from hiatus + Noco becomes Webflow Enterprise Partner
(1:20) Why Analyze is finally worth using
(3:10) Native scroll maps and click maps
(4:25) New Webflow role system
(6:00) Adobe’s insane cancellation fee rant
(7:20) GSAP Interactions now in Webflow
(10:40) Demo: timeline controls and ease settings
(13:30) Productivity gains with built-in GSAP
(14:50) Framer, Figma Sites, and the new competition
(15:50) AI tools like Opus Pro, ChatGPT, and Grok
(18:00) ChatGPT’s lock-in via cross thread memory
(19:30) Google’s sneaky AI power in Gmail and Workspace
(20:00) Final thoughts: it's Apple vs Android all over again

Read more about Webflow's latest updates here: https://webflow.com/updates