In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps).

Note: this episode contains a few of minutes of screensharing, which of course cannot be seen on a podcast. But we have this episode on our YouTube channel @vainuapp so you can check the screenshare there.

Segment 1: Understanding Your Audience

• Learn how defining your Total Addressable Market (TAM) and Ideal Customer Profile (ICP) is crucial for aligning go-to-market strategies and optimizing budget allocation.

Segment 2: Delving into TAM, SAM, and SOM

• Understand the differences between TAM, Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) and how tools like Vainu aid in strategic planning.

Segment 3: Engagement - Who Are Your Stars?

• Explore methods for tracking engagement and the benefits of identifying highly engaged accounts using tools like HubSpot.

Segment 4: The Power of Data for Personalization

• Discover how platforms like Vainu enhance data collection for personalized marketing approaches and better decision-making.

Join us for actionable insights to enhance your RevOps and GTM efforts!

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Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit https://www.vainu.com