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#20 Secrets to Boost Website Leads & Sales with Mariana Dalto
Mariana Dalto introduces today's episode, focusing on the power of storytelling in marketing and its connection to effective websites. She shares her background and explores the story brand framework, detailing Steps 1 to 4: Character, Problem, Guide, and Plan, with practical examples for various businesses. Steps 5 and 6, Call to Action and Success/Failure, are also discussed with relevant examples. Mariana explains how to apply this framework to websites, addresses common mistakes, and emphasizes the impact of design. She highlights the power of visual storytelling and crafting a clear problem statement. The episode concludes with a guide to the ultimate website template and a teaser for the next episode.
ABOUT MARIANA
Starting your own business is a huge achievement, but what comes next?
Growing it into something big is where the real challenge lies.
Balancing the demands of business and life can feel overwhelming.
Small business owners often have the passion and drive but may lack the system and expertise to connect with their audience effectively.
Through my 3-Step Growth Program, you can engage with your perfect clients, and establish a loyal customer base. Let’s transform your business into a recognizable brand and drive sales through the power of your own system.
As a Grant Cardone Licensee Business Coach and a Business Made Simple Certified Coach, I specialize in helping small business owners like you grow their businesses through these opportunities, provide the support and strategies you need to overcome obstacles and thrive in all areas of your life! Ready to take the leap?
ABOUT THE SHOW
When customers are invited into a story, they pay more attention to the brand, make purchases, and have the talking points they need to tell others about those products or services.
People do not buy the best products and services, they buy the products and services that are communicated the clearest. People will only buy from you if you solve a problem they have. Your customers must clearly understand how your product or service makes their life better if you want them to place an order.
The Story Brand Framework by Donald Miller has transformed the way many businesses communicate with their customers. You will learn here the key elements of his framework, and how it applies to your business.
LINK MENTIONED IN THIS EPISODE:
Free Resource Link: https://mardalto.com/website
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/channel/UCIhm2fBusYTkoiLTJFZXhTA
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: https://www.linkedin.com/in/marianadalto/
BOOK A MEETING WITH ME BELOW:
--
IF YOU ARE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU!
JOIN NOW: https://businessmadesimple.com/small-business-flight-school/?ref=marianarouaixdalto
Podcast calendar link from GHL: https://links.marianadalto.com/widget/booking/dWmW7wsa2YcLzs04JckK
Connect with me:
https://www.youtube.com/@marianadalto
https://www.linkedin.com/in/marianadalto/
https://www.instagram.com/marianadalto10x/
https://www.facebook.com/mariandalto/
(0:00) Introduction and overview of today's episode
(1:03) The power of story in marketing and website connection
(1:59) Mariana's background and story brand framework
(5:14) Story Brand Framework: Steps 1 to 4
(8:50) Story Brand Framework: Examples for various businesses
(10:24) Story Brand Framework: Steps 5 to 6 with examples
(20:18) Applying the story brand framework to your website
(21:17) Common mistakes and design impact on business websites
(24:29) Power of visual storytelling and problem statement
(26:53) Ultimate website template guide and marketing message clarity
(31:07) Closing remarks and next episode teaser
View all episodes
By Mariana DaltoMariana Dalto introduces today's episode, focusing on the power of storytelling in marketing and its connection to effective websites. She shares her background and explores the story brand framework, detailing Steps 1 to 4: Character, Problem, Guide, and Plan, with practical examples for various businesses. Steps 5 and 6, Call to Action and Success/Failure, are also discussed with relevant examples. Mariana explains how to apply this framework to websites, addresses common mistakes, and emphasizes the impact of design. She highlights the power of visual storytelling and crafting a clear problem statement. The episode concludes with a guide to the ultimate website template and a teaser for the next episode.
ABOUT MARIANA
Starting your own business is a huge achievement, but what comes next?
Growing it into something big is where the real challenge lies.
Balancing the demands of business and life can feel overwhelming.
Small business owners often have the passion and drive but may lack the system and expertise to connect with their audience effectively.
Through my 3-Step Growth Program, you can engage with your perfect clients, and establish a loyal customer base. Let’s transform your business into a recognizable brand and drive sales through the power of your own system.
As a Grant Cardone Licensee Business Coach and a Business Made Simple Certified Coach, I specialize in helping small business owners like you grow their businesses through these opportunities, provide the support and strategies you need to overcome obstacles and thrive in all areas of your life! Ready to take the leap?
ABOUT THE SHOW
When customers are invited into a story, they pay more attention to the brand, make purchases, and have the talking points they need to tell others about those products or services.
People do not buy the best products and services, they buy the products and services that are communicated the clearest. People will only buy from you if you solve a problem they have. Your customers must clearly understand how your product or service makes their life better if you want them to place an order.
The Story Brand Framework by Donald Miller has transformed the way many businesses communicate with their customers. You will learn here the key elements of his framework, and how it applies to your business.
LINK MENTIONED IN THIS EPISODE:
Free Resource Link: https://mardalto.com/website
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/channel/UCIhm2fBusYTkoiLTJFZXhTA
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: https://www.linkedin.com/in/marianadalto/
BOOK A MEETING WITH ME BELOW:
--
IF YOU ARE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU!
JOIN NOW: https://businessmadesimple.com/small-business-flight-school/?ref=marianarouaixdalto
Podcast calendar link from GHL: https://links.marianadalto.com/widget/booking/dWmW7wsa2YcLzs04JckK
Connect with me:
https://www.youtube.com/@marianadalto
https://www.linkedin.com/in/marianadalto/
https://www.instagram.com/marianadalto10x/
https://www.facebook.com/mariandalto/
(0:00) Introduction and overview of today's episode
(1:03) The power of story in marketing and website connection
(1:59) Mariana's background and story brand framework
(5:14) Story Brand Framework: Steps 1 to 4
(8:50) Story Brand Framework: Examples for various businesses
(10:24) Story Brand Framework: Steps 5 to 6 with examples
(20:18) Applying the story brand framework to your website
(21:17) Common mistakes and design impact on business websites
(24:29) Power of visual storytelling and problem statement
(26:53) Ultimate website template guide and marketing message clarity
(31:07) Closing remarks and next episode teaser