Is the idea of launching in a client’s business holding you back from stepping into the OBM role? In this Skills Breakdown episode, Amanda breaks down common launch best practices to give an inside sneak peek into the OBM’s role. She discusses three types of launches: waitlist launches, webinar/masterclass launches, and challenge launches. She also provides insights into the setup and execution of each type of launch, including email marketing strategies and tracking. Learn the importance of gathering data and analyzing the results to become a launching pro.

Episode Timestamps:

• (00:00) Introduction and Importance of Launching

• (04:02) Waitlist Launch

• (07:03) Webinar/Masterclass Launch

• (09:41) Challenge Launch

• (11:17) Actual Launch and Marketing Strategies

• (13:53) Importance of Tracking Analytics

• (15:55) Conclusion and Resources for Learning

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack