In this episode, Amanda reflects on her 2024 Word of the Year and the experiences and growth she had from using that word as a theme. She discusses how this theme guided her decisions, including launching a podcast and a course aimed at helping VAs transition to OBMs. Looking ahead, she shares her new word for 2025 and the goals that she hopes comes from that word.

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz 

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

Continuing her Road to OBM Success Series, Amanda is joined by OBM Lily Panameño to discuss the journey of transitioning from a Virtual Assistant (VA) to an Online Business Manager (OBM). They explore the challenges, confidence-building strategies, and the importance of believing in oneself while navigating this business shift. Lily shares her experiences, insights, and advice for those looking to make a similar transition, emphasizing the significance of preparation and client relationships.

Lily’s Bio:

Lily is an online business manager, she's been in business for five year, and she is obsessed with all things organization and streamlining business operations that will make her clients' lives easier. She helps online business owners with their daily business operations, client management, systems and marketing support that will save them time and optimize their business so they can focus on growth, serve their clients, create new products/services and do the work they love.

She's an enneagram 1, a runner, coffee lover and a proud dog mom. When Lily is not working on her biz, you can find her listening to an audiobook, planning her next adventure with her husband or watching old episodes of Friends or Modern Family. 

Connect with Lily:

Instagram: https://www.instagram.com/lily.virtual/

LinkedIn: https://www.linkedin.com/in/liliana-panameño-b7012455/

Freebie: 5 ways to organize your business and save time now: https://lilyvirtual.com/bizorganization/

Book a free discovery call: https://lilyvirtual.com/contact/

Services: https://lilyvirtual.com/services/

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz 

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

In the first episode of her Road to OBM Success Series, Amanda interviews OBM Michelle Lawrence, about her journey from the corporate world to entrepreneurship. Michelle shares her experiences, challenges, and the importance of community support in the online business space. They discuss the significance of having a website for OBMs, common mistakes made by new OBMs, and the launch of Michelle's new website template shop, Elevate Boutique. Michelle also shares valuable advice for aspiring OBMs on building relationships and maintaining boundaries in their business.

Check out Michelle’s templates here & use code OBMEDUCATOR for 10% off your purchase.

Michelle’s Bio:

Meet Michelle, the CEO and founder of Elevate Collective, where she blends her expertise in Showit Web Design with a deep passion for helping female entrepreneurs thrive. After 13 years in corporate marketing, Michelle was ready for a career that embraced creativity, collaboration, and growth, which led her to step into the world of entrepreneurship. With a university degree and a post-graduate certificate, she made the bold transition from corporate life to focus on empowering women to build authentic, impactful businesses.

At Elevate Collective, Michelle specializes in crafting stunning, strategically-driven websites that not only capture the essence of her clients' brands but also resonate deeply with their ideal customers—converting visitors into loyal customers. Beyond web design, Michelle is also a skilled Online Business Manager (OBM), offering her expertise in marketing strategy and operations to help businesses scale efficiently. Whether it’s optimizing workflows or refining marketing tactics, Michelle provides the strategic guidance her clients need to streamline their operations and achieve sustainable success.

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz 

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

In this episode, Amanda continues her discussion on analytics that can be tracked in a business, this time focusing on what can and should be tracked in an OBM business! She discusses various metrics that OBMs should track, including financials, time management, marketing efforts, and client success. She also provides insights on how to effectively gather and analyze these metrics to make informed decisions and improve business performance.

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz 

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

In this episode, Amanda discusses the importance of evaluating business performance as the year comes to a close. She emphasizes the need for service providers, particularly Virtual Assistants (VAs) transitioning to Online Business Managers (OBMs), to analyze client analytics to identify growth opportunities for 2025. The conversation covers key metrics such as revenue tracking, lead generation, marketing performance, operational efficiency, sales conversion, and the importance of gathering client feedback to inform future strategies.

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz 

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

27: Taking Time Off During the Holidays as an OBM

In this episode, Amanda discusses the importance of taking time off as a service provider, especially during the holiday season. She emphasizes the need for mindset shifts, logistical planning, and setting clear boundaries with clients to ensure a successful break. Amanda shares practical tips for preparing for time off, including giving advance notice to clients and ensuring that all necessary tasks are completed beforehand. She also highlights the significance of actually taking time off to prevent burnout and maintain a healthy work-life balance.

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

• Want to find out if you’re ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz 
• Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack
• Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

In this episode, Amanda shares the often overlooked topic of disappointment in business, particularly for online business managers (OBMs). She explores various forms of disappointment that OBMs may face, including challenges in finding clients, rejection after discovery calls, and the emotional toll of having to fire or being fired by a client. Amanda emphasizes the importance of approaching disappointment with a logical mindset, using journaling and affirmations to cope, and viewing each setback as a learning opportunity to foster growth and resilience in business.

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

In this episode, Amanda shares the importance of setting up simple systems for business efficiency. A lot of people think systems equals high-tech solutions or automations, but Amanda encourages you to think about processes that businesses already have in place. She outlines a step-by-step approach to identifying, analyzing, implementing, and reviewing these systems, encouraging listeners to start with their own businesses. 

Register for The Six Week OBM → https://www.amandamcvicker.com/six-week-obm 

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

In this episode, Amanda shares her effective strategies for calendar management. She emphasizes the importance of integrating personal life into scheduling, organizing client work, optimizing meeting times, and ensuring a balanced calendar that accommodates both business and personal responsibilities. She gives her tips and tricks to ensure you can create freedom and flexibility in business and life.

Sign up for her free webinar Build a Better Business → https://www.amandamcvicker.com/build-a-better-business 

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

In this episode, Amanda emphasizes the importance of understanding that OBMs are not responsible for the results their clients achieve, highlighting the need for a mindset shift to avoid guilt and burnout. She shares insights on how OBMs can bring their best to the table while recognizing that the ultimate responsibility for results lies with the client. She also introduces her free challenge called 'Think Like an OBM,' designed to help you think through common scenarios faced by OBMs.

Sign up for the free Think Like an OBM Challenge (October 7-11) → https://www.amandamcvicker.com/think-like-an-obm 

Connect With Amanda:

amandamcvicker.com

Instagram: @AmandaMcVicker_OBM

Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack:

https://www.amandamcvicker.com/obm-tech-stack

Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5