If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients.

Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you.

This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They’re sharing exactly how they position themselves online with Facebook groups, lead follow-ups, and peer referrals—without the burnout or “pick me” energy.

• Brittany Gardner shares how showing up consistently in Facebook groups led to a 1,766% ROI, steady word-of-mouth referrals, and clients who now come to her.
• Liz Cruz breaks down her strategy for following up with warm leads and positioning herself as the go-to expert, resulting in over $10K in booked client work in a single month.
• Keri McDonnell brings insight into building long-term relationships and staying visible in the right communities, proving the power of genuine connection and consistency.

Listen to learn more about:

• How to show up in Facebook groups and attract clients without sounding desperate
• The “long-game” strategy that turns community engagement into steady referrals
• Following up with warm leads and position yourself as the obvious choice
• The secret to client retention and referrals through professionalism and consistency

If you’re ready to stop chasing clients and start attracting them, this episode shows you the proven, human-centered way to do it. 

Enroll now: The Unicorn Digital Marketing Assistant School

Admin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.com

Links Mentioned in the Show: 

• Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Connect with Brittany:

• www.brittanygardnercreative.com 
• @brittanygardnercreative 
• Brittany Story: Overcoming Perfectionism and Embracing Challenges as a Freelancer #181

Connect with Liz:

• @cruzsocialco

Connect with Keri:

• @prowessbusinessvirtualservices
• From Corporate to Small Business Owner to UDMA School #101

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

If you missed it, here’s Part 1 of our live event replay: 7 Ways to Land Clients.

This episode is Part 2, and I’m joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We’re talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.

• Angela Kiszka shares how genuine relationships and clear positioning as a funnel strategist built her referral-fueled business, where clients come straight from name drops.
• Janelle Harlan reveals how podcast guesting and bundle collaborations led to multiple long-term clients (including a $50K retainer) by owning her niche in email and ActiveCampaign.
• Connie Hurlburt breaks down how relationship marketing with her network and follow-through keep her booked with repeat clients who trust her expertise.

Listen to learn more about:

• The power of relationships and reputation that bring in repeat clients
• Visibility opportunities that actually convert to paid projects
• Positioning and niching so people instantly know what you do
• The mindset shift from chasing clients to attracting them naturally

If you’re tired of chasing clients and ready to have them come to you, this episode will show you what’s possible when you build genuine relationships and step into visibility.

Enroll now: The Unicorn Digital Marketing Assistant School

Admin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.com

Links Mentioned in the Show: 

• Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com
• Listen to Part 1: How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals #268

Connect with Angela:

• www.crystalclearfunnels.com
• @angelakiszka
• Five Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka #243

Connect with Janelle:

• https://janelleharlan.com/ 
• @janelleharlan1
• How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan #228

Connect with Connie:

• @connie.s.hurlburt

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Wondering how to get freelance clients without cold DMs, awkward pitches, or job board burnout? Welcome to Part 1 of our live event replay: 7 Ways to Land Clients. A panel of talented freelancers joins me to share the real strategies that helped them attract clients through warm leads, online directories, and word-of-mouth referrals.

My guest speakers are Workgroup members who’ve mastered the art of visibility and positioning. They break down how they built trust, refined their messaging, and leveraged relationships to create steady, high-quality client pipelines.

• Katie Fisher shares how our Workgroup directory & a Kajabi certification led to multiple high-value projects and affiliate income.
• Robyn Stoney walks us through her 27x ROI warm lead strategy using personalized, short pitch emails that actually get replies.
• Stacy Covitz and Esai Arasi add insight into how to get freelance clients by nurturing relationships that lead to more referrals.

Listen to learn more about:

• How to get freelance clients through specialized directories
• The importance of positioning, proof, and why your marketing assets matter
• How to combat the “trust recession” with testimonials, case studies, and portfolios
• How to turn a warm lead into a retainer client
• How to grow through referrals, community, and client results

This isn’t theory — it’s what’s working right now for real freelancers inside our community. Listen in and get inspired to position yourself where the clients are already looking.

FREE Live  Masterclass: How to Build a Freelance Marketing Business You Actually Love

Calling all virtual assistants and marketing pros ready to stop doing random admin work and start offering strategic marketing services clients happily pay $35–$150/hour for. Join us for my free masterclass “How to Build a Freelance Marketing Business You Actually Love (And Pays Well)” on October 23.

You’ll learn how to package your strengths, position yourself like a pro, and finally step into work that lights you up. >>Save your seat here!

Links Mentioned in the Show: 

• The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com
• Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Connect with Katie:

• www.katiefisher.co 
• @Katiefisher_co 

Connect with Robyn:

• https://robynthebrilliant.com/ 
• @robynthebrilliant 
• How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney #225

Connect with Stacy:

• https://stacycovitz.com 
• @stacyacovitz

Connect with Easi:

• https://www.linkedin.com/in/esaiarasi/
• @socialkatalyst 
• Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency #183

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

If you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does.

In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing the story behind her feedback on interviewing virtual assistants, where the biggest red flag wasn’t lack of skills—it was lack of confidence.

We’ll dig into why today’s market demands that you show up certain, grounded, and clear about your value. 

Listen to learn more about:

• Why confidence is the foundation of every successful sales call strategy for virtual assistants
• What to say (and not say) on discovery calls that either builds trust or breaks it instantly
• How to rewire self-doubt so you stop underselling your skills
• The power of practicing with peers, mentors, and inside communities like the UDMA School
• How to show up as a confident partner & collaborator, not a nervous applicant

You can have all the marketing skills in the world, but if you don’t believe in yourself, no client will either. This episode is your reminder (and pep talk) to stop downplaying your value and start selling from a place of self-trust. You got this!

Join my FREE live Masterclass: 5 Keys to Building a Freelance Marketing Business You Actually Love

Calling all virtual assistants who are ready to lean into marketing services and charge what you're actually worth – If you're tired of admin tasks and want to use your skills to offer strategic marketing work, my free masterclass on October 23 is for you. I'm breaking down the 5 Keys to Building a Freelance Marketing Business that Pays Well, including how to transition from generalist to specialist. This is your roadmap. >>Save your seat here!

Links Mentioned in the Show: 

• The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com
• Discovery Calls for Virtual Assistants with Tracie Patterson #136
• Slay Imposter Syndrome with Mindset Coach Jen Grosso #59
• How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

With this shifting economy, businesses aren’t just hiring task-doers—they’re hunting for problem solvers who understand strategy, systems, and results. Today I’m diving into the crossover skills that keep freelance service providers booked, referred, and recession-proof.

We’re seeing many businesses cutting costs, hiring fewer employees, and leaning hard on contractors who can do more with less. The ones who can think strategically, wear multiple hats, and understand how marketing actually connects across platforms are the ones clients never let go.

In this episode, I’m breaking down the five key crossover skills I discovered after analyzing over 3,000 freelance jobs inside my Digital Marketer’s Workgroup.

Listen to learn more about:

• Why “jack of all trades” is your advantage and helps you rise above the competition in a lean team era
• How to position yourself as a problem solver (not a “button pusher”)
• Ways to use these skills to move up the freelance ladder, from general assistant to marketing manager or even fractional CMO
• Marketing your unique crossover skills to get hired for outcomes, not just tasks

Freelancers who can connect the dots will always stay booked. This episode will help you shift how you market yourself, raise your rates, and step into your next-level role as an indispensable marketing partner.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Episodes Mentioned:

• How to Track and Analyze Funnel Data with Kelsey Silver #235
• How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 
• Ask Emily Anything: https://www.speakpipe.com/unicornsunite 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Freelancers get stuck between wanting to look professional and protecting their pricing power. Welcome back to another Ask Emily Anything episode — my mini-series where I tackle your real freelancer questions. Today’s question came in a DM from Adam, who’s in corporate strategic communications, and he asked a good one: “When quoting a price for a potential client, do you prefer giving one total figure or itemized pricing?”

Listen to learn more about:

• The psychology behind pricing and why showing “too much math” can backfire 
• How to balance transparency and authority so you can educate your clients without giving them negotiation ammo
• Structuring your proposals for clarity and confidence (including the exact phrasing I use when presenting pricing)
• When itemized pricing actually makes sense, and a few exceptions to the rule

If you’ve ever struggled with proposals, worried about sounding too expensive, or wondered how transparent you should be, tune in. I’m sharing what works in the real world and how to stop clients from treating your proposal like a takeout menu.

Because remember: you’re not selling tasks, you’re offering a strategic solution. The right clients will always say yes to value.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Related Pricing Episodes:

• Virtual Assistant Services & Pricing Guides with Emily Reagan #223
• 4 Freelance Pricing Models #46
• How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen #256
• Confidence Hacks on Pricing with Copywriter Michelle Hunter #82

More Ask Emily Episodes:

• Ask Emily: How to Shift Into a Boss Mindset as a Freelance Service Provider #262
• Ask Emily: How to Handle Negative Client Feedback as a Freelancer #263
• Ask Emily: What Marketing Freelancers Need to Know About Using AI in Client Work #264

Question Submitted by Adam:

• Instagram: https://www.instagram.com/adamthepio 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Using AI in client work can save you time, spark ideas, and help you finally get ahead on that never-ending to-do list. But the wrong approach can blur boundaries, create awkward conversations, or even chip away at your clients’ trust.

In this Ask Emily Anything episode, listener Danielle brings up a timely question: “As AI tools become part of everyday marketing work, what ethical considerations should we keep in mind, and when should we disclose AI use to clients?”

Listen to learn more about:

• How to talk to clients about AI and explain where it fits in your process
• AI content ethics for marketing freelancers & the simple rule of thumb for when to disclose
• Smart contract and intake form language to protect yourself and your clients
• How to use AI tools to streamline your work while keeping your human creativity front and center

If you’ve been side-eyeing AI and wondering how to use it responsibly, this episode’s for you. Tune in for the real-world do’s, don’ts, and gray areas of using AI in client work straight from a freelancer’s perspective on maintaining trust and your strong reputation.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com
• If this episode got you thinking about using AI more confidently in your client work, grab my Marketer’s Toolkit: a massive spreadsheet of business, marketing, and AI tools. It’s everything you need to stay current, work smarter, and deliver your best work (while looking wicked smart to your clients).

More Ask Emily Episodes:

• Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider #262
• Ask Emily Reagan: How to Handle Negative Client Feedback as a Freelancer #263

Question Submitted by Danielle:

• Instagram: https://www.instagram.com/chosendamusings 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

A client you admire tells you you’re not worth your rate… Ouch, right? That kind of feedback can rock your confidence and make you question everything, especially when you’re trying to grow your freelance business. But here’s the truth: no one else gets to decide your worth.

In this Ask Emily Anything episode, I’m answering a powerful listener question from Nai, an operations assistant, who asked: “How do you keep momentum and show up confidently after receiving discouraging feedback from someone you look up to?”

Listen to learn more about:

• The truth about negative feedback and why it’s about THEIR lens, not your worth
• Practical ways to articulate your value so you attract clients who happily pay your rate
• What to do when outcomes and client expectations don’t match up
• Using this situation as a learning moment, not a confidence killer 

If you’ve ever felt knocked down by a client, a mentor, or even your own inner critic, this episode will give you the pep talk, strategy, and encouragement you need to stand tall. Keep building the business YOU want!

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!
• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Episodes mentioned:

• Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider #262
• How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260
• Mastering Your Mindset to Overcome Fear with Tracy Litt #170 

Question Submitted by Nai:

• Instagram: https://www.instagram.com/npvirtualassistance 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Are you still thinking like a “grateful doer” instead of the boss of your business? If you’ve ever felt stuck in the freelancer-to-CEO mindset shift, this episode is for you. In this Ask Emily Anything episode, listener Candice asks a question so many of us freelancers secretly struggle with: How do you actually make the transition in your brain from service provider to boss? 

It’s not just about raising your rates or slapping “CEO” in your bio. You have to own your expertise, set boundaries, and finally treat your freelance business like a business. I share my real journey (the rock bottoms, a-ha moments, and gradual pivots) that helped me shift out of the employee mindset, stop undervaluing my time, and step into my role as a confident business owner.

Listen to learn more about:

• How to recognize the difference between being a freelancer-for-hire vs. a self-employed business owner
• The importance of tracking your time, setting boundaries, and stopping scope creep before it eats your profit
• The “competence-confidence loop” that fuels your ability to raise rates, say no, and step into your CEO power
• How to reconnect with WHY you left corporate in the first place—and use that fire to fuel your boss mindset

If you’ve been wondering how to stop playing small and finally embrace your role as the boss of your freelance business, you’ll want to hit play on this one. I hope it’ll flip the switch you’ve been waiting for.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show: 

• Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite 
• Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com

Question Submitted by Candice:

• Instagram: https://www.instagram.com/clevercalic.co 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

I’ve got some tough love for you today: it’s 2025, and you can’t afford to not have a website. Clients are vetting freelancers harder than ever, and your site is the first thing that tells them whether you’re worth the investment. The goal isn’t just to throw one together; it’s to have a website that books clients.

That’s why I invited Brand & Web Designer, Alyssa Downey, to join me in this episode. We’re walking you through the essentials of creating a website that isn’t just pretty but strategic, accessible, and designed to convert. Alyssa even echoes exactly what Laura Jawad teaches for SEO in episode #259: search engines and clients need to clearly understand what you do before they’ll take action. Creativity matters, but clarity comes first.

Alyssa is the owner of Amp’d Designs®, helping businesses get noticed through bold, unforgettable Branding & Web Design that’s deeply rooted in strategy and business goals (and looks stunning, too). With over a decade of design experience, a BFA in Communications Design from Pratt Institute, and a background as an NYC art director, Alyssa brings both the strategy and the artistry. She’s also the founder of Make Your Design Matter®, where she empowers self-employed designers to grow thriving, confident businesses.

Listen to learn more about:

• The number one most common website pitfall that’s costing you conversions
• Website accessibility essentials that make your site usable for all visitors
• Two or three quick design tweaks that instantly make your website look more professional
• What to focus on if you’re just starting and don’t have a website yet
• The must-have homepage elements that build trust and help you land better clients

If you’ve been procrastinating on your website (or wondering why the one you have isn’t booking clients), this episode is your wake-up call. Alyssa and I are giving you the practical steps to finally build a website that books clients. Tune in, take notes, and cross “launch my website” off your to-do list once and for all.

Sponsored by the Unicorn Digital Marketing Assistant School

Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com

Links Mentioned in the Show:

• Alyssa will be joining our Digital Marketer’s Workgroup to do live website audits in December. It’s your chance to get professional eyes on your site and walk away with actionable tweaks to make it truly client-ready. When you join the Workgroup, you’ll also plug into a tight-knit community of freelancers where you get behind-the-scenes conversations, real-time support, and troubleshooting every solo marketer needs. Plus, you’ll score advanced trainings, networking opportunities, and even exclusive job leads. Apply here to join us & get your website in front of Alyssa!
• Grab Alyssa’s FREE How to Build a Website that Converts workbook: the perfect supplement to this discussion to help you put all of these tips into action, whether you're working on your own website or a client's. It includes: questions to brainstorm before adjusting a website, checklists of important elements to keep in mind when adjusting a website, & recommended page layouts for common website pages. https://www.ampddesigns.com/emily-reagan 

Connect with Alyssa:

• Instagram: https://www.instagram.com/ampd_designs/ 
• Facebook: http://facebook.com/ampddesigns 
• Website: https://ampddesigns.com/ 
• YouTube: https://www.youtube.com/@makeyourdesignmatter 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan 

3 ways we can work together: 

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services