The elephant in the (meeting) room for recruiters is the simplicity of what they do. When you meet a prospect who boldly claims that “all agencies are…” or “other agencies are willing to do it for less” that there is little to no discussion about what “it” actually is.

Whatever you recruit – CEOs on million dollar base or legions of temps to work in factories on minimum wage, you’ve got to know your it.

And be able to explain it to someone who thinks they know what it is to help them realise – you only know what you know.

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