Sam Horn, TEDx speaker and The Intrigue Expert, is a respected positioning/messaging strategist with a 20+ year track record of results with such clients as Cisco, Fortune 500 Forum, Intel, Capital One, NASA, YPO, Boeing, KPMG, Vistage, the U.S .Navy and Four Seasons Resorts.

As a presentation/pitch coach and media training expert, Sam has helped hundreds of clients prepare for high-stakes communications including one-of-a-kind TED talks, keynotes, fund-raising pitches, and investor decks that have scaled their influence and income.

She is the author of 6 books from major publishers translated into 17 languages, including her most recent Got Your Attention? How to Create Intrigue and Connect with Anyone, and POP!

In this episode, Dr. Matthew Norton speaks with Sam Horn about:

| The speed at which decisions are made – and the role that interest plays

| The vital role that Intrigue plays in connecting with others

| What “It’s not enough to be true, it needs to be new” means for today’s business leaders

| Why “If you can’t repeat it, you didn’t get it”

| Why you should throw away your elevator speech, and what to do instead

| The power of storytelling - the empathy telescope

| …and more!

Don’t forget to stick around after the interview for the Mindfluence Revolution Success Challenge of the Week!

You can connect with Sam Horn on her site:

http://samhorn.com/

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