Today's episode is about how trying to help everyone is losing you clients.

When I first started my business, “I just want to help anyone and everyone!” was basically my catch phrase.

I heard everyone say “niche down, niche down, niche down” but my imposter syndrome was constantly screaming, “no one is going to want to work with you - so you need to take anything and everything you can get” in my face all day.

I felt if I niched down I would be closing the door on so many possible leads.

But in reality, by trying to help everyone I was actually helping no one.

In today's episode, we talk all about niching down, selling, signing clients, people pleasing, content strategy, authentic marketing, and magnetism.

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