Why you should hire "The Wicked Child" for your marketing department. (And why you should be wary of "Good" or "Shy" child.)

Passover is the time we remember the Exodus from Egypt. The same "lessons" are taught over and over again - yet we get a different meaning each year. This year a certain passage in the Haggaddah struck me titled "The Four Children" - and of course I had to make a connection to Industrial Marketing!