In this episode of the Dental Industry Insider podcast, I share my 20+ years of experience to give advice on how to get a customer to purchase your Offer. I discuss how the people on the business side of dentistry must shift their mindset, and level up to meet the needs of dental professionals.

I explain how to tell if both your and the company’s needs are being met, as well as how to determine if you meet your customer’s needs. I also encourage listeners to evaluate their true selling effectiveness, and how to harness what they uniquely provide.

This episode was recording during an interactive webinar.

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