The Engage For Good Podcast with Alli Murphy

200: How Values & Culture Impact CSR Efforts

Listen Later

Today on Cause Talk Radio, Megan and Joe talk to Jessica Li, Assistant Professor of Marketing at the University of Kansas, about a new article that explores how corporate social responsibility efforts are perceived by different cultures. These efforts may not be effective for all consumers or in all countries.

On the show, Megan, Jessica and I discuss:

  • Why Jessica and her team decided to do this research. The team focused on two "individualistic" cultures and two "collectivistic" cultures.
  • How people had different feelings toward CSR programs executed by domestic and foreign companies.
  • How marketing messages need to differ for individualistic and collectivistic cultures.
  • Tips for U.S. companies that want to engage in CSR activities in foreign markets.
  • The importance of companies having a long-term commitment to a cause regardless of the country or culture. 
  • The need for more research on consumer behavior, especially in collectivistic cultures.
  • Megan and Joe suggest two companies that may be excelling in foreign markets.

    • Links & Notes

    • Jessica Li at KU School of Business
      • (00:00) - Welcome to Cause Talk Radio
    • (01:58) - Community Response to Federal Gag Orders
    • (04:43) - Tostitos Party Safe Bag
    • (08:04) - Featured Interview: Yexin Jessica Li
    • (09:49) - How Values & Culture Impact CSR Efforts
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Engage For Good Podcast with Alli MurphyBy TruStory FM
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      21 ratings

      More shows like The Engage For Good Podcast with Alli Murphy

      View all
      Navigating Change: The Podcast from Teibel Education by TruStory FM

      Navigating Change: The Podcast from Teibel Education

      8 Listeners

      Taking Control: The ADHD Podcast by TruStory FM

      Taking Control: The ADHD Podcast

      447 Listeners

      Lifehacks with Shelly Boucher by TruStory FM

      Lifehacks with Shelly Boucher

      28 Listeners

      Shared Insights: The Podcast from Upland BA Insight by TruStory FM

      Shared Insights: The Podcast from Upland BA Insight

      3 Listeners

      All The Feelings • Adulting by TruStory FM

      All The Feelings • Adulting

      54 Listeners

      Purpose 360 with Carol Cone by TruStory FM

      Purpose 360 with Carol Cone

      21 Listeners

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships by TruStory FM

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships

      37 Listeners

      The Change Paradox by TruStory FM

      The Change Paradox

      22 Listeners

      Mission Forward with Carrie Fox by TruStory FM

      Mission Forward with Carrie Fox

      26 Listeners

      It’s All Your Fault: High Conflict People by TruStory FM

      It’s All Your Fault: High Conflict People

      96 Listeners

      The Story Well with Kyle Olson by TruStory FM

      The Story Well with Kyle Olson

      2 Listeners

      Human Solutions: Simplifying HR for People who Love HR by TruStory FM

      Human Solutions: Simplifying HR for People who Love HR

      8 Listeners