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200 Trade Promotion Review Strategies - Where To Begin And What To Focus On
Proven strategies to scale your brand and eliminate wasted spending. $244 Billion was spent on promotions in 2017 earning a meager 2.4% sales increase. Don’t be another statistic. Let’s fix that! There is a better way to confidently grow sales and profits
Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic. Get this course for free with the code: TradeEssentials
What is trade marketing and what are the benefits of trade marketing?
Trade marketing includes everything required to get your product in the hands of a shopper. It is the primary growth driver for all CPG brands. The goal of every promotion is to introduce your product to new shoppers – period! The challenge is that while about 25% of our brand’s gross sales are tied to their trade marketing, over 70% of those dollars or wasted by promotions that are ineffective – more in natural.
Want proven strategies to reduce wasted spending, more accurately plan and forecast, confidently grow, and scale your brand? It begins with maximizing your trade marketing ROI.
The real question should be how do you effectively grow a brand when so many of your promotional dollars do a little if anything to drive sustainable sales. This is something that literally every brand struggles with – including big brands. The difference is, that big brands typically have much deeper pockets and therefore they have a significant competitive advantage.
Let’s level the playing field. There IS a better way!
Start with this podcast episode
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session200
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By Daniel Lohman
5
2222 ratings
Proven strategies to scale your brand and eliminate wasted spending. $244 Billion was spent on promotions in 2017 earning a meager 2.4% sales increase. Don’t be another statistic. Let’s fix that! There is a better way to confidently grow sales and profits
Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic. Get this course for free with the code: TradeEssentials
What is trade marketing and what are the benefits of trade marketing?
Trade marketing includes everything required to get your product in the hands of a shopper. It is the primary growth driver for all CPG brands. The goal of every promotion is to introduce your product to new shoppers – period! The challenge is that while about 25% of our brand’s gross sales are tied to their trade marketing, over 70% of those dollars or wasted by promotions that are ineffective – more in natural.
Want proven strategies to reduce wasted spending, more accurately plan and forecast, confidently grow, and scale your brand? It begins with maximizing your trade marketing ROI.
The real question should be how do you effectively grow a brand when so many of your promotional dollars do a little if anything to drive sustainable sales. This is something that literally every brand struggles with – including big brands. The difference is, that big brands typically have much deeper pockets and therefore they have a significant competitive advantage.
Let’s level the playing field. There IS a better way!
Start with this podcast episode
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session200