A few months ago, I seriously considered whether episode 200 would be my last.

After years of podcasting, I felt like I'd run out of things to say - and the growth wasn't where I wanted it to be. Instead of quitting, I completely rebuilt the show. And something unexpected happened: guests with large audiences started saying yes - not because my show is big, but because the format gave them something they'd never had the chance to do before.

This is a solo episode where I share one thing that's working, one thing I'm doing differently, and one thing I'm currently testing. I also dig into a past post from my archives - a 2019 hand-drawn Instagram diagram about free vs. paid content - and why I now think I was just repeating what every other business coach was saying at the time.

TIMETAMPS

(00:00) Introduction

(1:50) What's working

(5:11) What's not working

(6:36) What I'm experimenting with

(9:55) Q&A 1: What surprised you about the rebrand?

(12:05) Q&A 2: Audio vs video podcasting

(14:44) Q&A 3: The cringiest content Cheryl has posted

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email [email protected] for business inquiries.