Creating a new program is relatively easy. Developing the ones that will captivate a new audience and promote return visitation is the real challenge. This session will review simple, cost-effective ways to combine traditional media with online technologies like Survey Monkey, blogs, Facebook, Flicker, and Twitter to evaluate your current audience and tap into hidden ones that may be right beyond your doorstep. Download at: http://resource.aaslh.org/view/discovering-your-hidden-audience/