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AI has been the talk of the town, and we're excited to feature Steven Messer, the co-founder of Collective AI and the former co-founder of LinkShare, the very first affiliate marketing company in the world.

Stephen Messer is an accomplished entrepreneur who has successfully grown his businesses from scratch into industry leaders. He shares his valuable experience of starting and scaling LinkShare into the largest affiliate marketing company globally before ultimately selling it. Not only that, but he also offers a glimpse into his current venture, Collective AI, and how it uses AI to help companies improve their sales outcomes.

During this interview, Stephen dives into the challenges of selling during tough times, a topic that's particularly relevant in today's unpredictable business climate. Messer highlights the importance of creating urgency in the buying process and how to approach it from the right mindset.

Here are a few key takeaways from our conversation with Stephen:

• The importance of understanding the market paradigm shift: Having a clear understanding of how the market has changed is crucial to staying ahead of the curve. He explains that the rise of digital technology has disrupted traditional sales channels and made it harder for companies to sell their products. However, he also emphasizes that this shift has opened up new opportunities for those who are willing to adapt.

• The power of AI in improving sales outcomes: Stephen's current company, Collective AI, uses artificial intelligence to help companies improve their sales outcomes. He explains how their platform works and how it can help businesses better understand their customers' needs and preferences. Messer emphasizes that education is a critical component of their service, and they work closely with their clients to help them understand how AI can benefit their sales processes.

• The importance of mindset in selling: Stephen emphasizes that having the right mindset is crucial to successful selling, especially during tough times. He encourages salespeople to focus on what they can control and to approach their work with a positive attitude. He also stresses the importance of being empathetic and understanding the challenges that customers are facing.

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.