Most deals don’t die at the start.

They die after the proposal is sent.

In this episode of Revenue Leaders, we break down why qualified deals stall, why buyers get overwhelmed, and what sellers must do differently once a proposal is on the table.

You’ll learn:

• Why post-proposal is the most expensive stage of the deal
• How information overload kills momentum-Why champions struggle to get internal buy in
• How to guide buyers instead of “just following up”

If you sell complex or B2B deals and struggle with stalled opportunities, this episode is for you.

⭐ Unlock free resources (templates, frameworks & prompts):

https://coachpilot.beehiiv.com/

Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.

Watch on YouTube: https://youtu.be/lNDtAB7td6Y

Follow us:

https://www.instagram.com/davidfastuca/ https://www.tiktok.com/@davidfastuca

💬 About Revenue Leaders:

A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

Most sales reps are told the same thing every year:“Cold calling is dead.”

But the truth is more uncomfortable — cold calling still works in 2026, if you understand timing, relevance, and buyer psychology.

In this episode of Revenue Leaders, we break down the reality of modern cold outreach and why most reps fail before the conversation even starts

.You’ll learn:

• Why cold calling still works (and when it doesn’t)
• What actually triggers buyers to take a meeting now
• How relevance and urgency beat volume every time
• Why generic email cadences are getting ignored
• How top reps use December to get a head start on next year’s pipeline
• The real difference between random outreach and strategic outreach

This isn’t about scripts or hacks.It’s about understanding why buyers say yes — and why they push you to “next year.”

⭐ Unlock free resources (templates, frameworks & prompts):

https://coachpilot.beehiiv.com/

Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.

Watch on YouTube: https://www.youtube.com/@revenueleaders

Follow us:

https://www.instagram.com/davidfastuca/

https://www.tiktok.com/@davidfastuca

💬 About Revenue Leaders:

A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

Most reps think buyers ignore them because “the market is quiet” or “it’s December.”
In reality, buyers don’t respond because your message has no clear purpose, no relevance, and no reason to care right now.

In this episode, we break down:

• The #1 reason buyers ignore your emails, calls and LinkedIn messages

• Why generic outreach is killing your reply rates

• How top reps create urgency and context in under 30 seconds

• What would actually make you take a meeting right now (and how to use that)

• Why December is a hidden advantage for serious reps, not a dead month

• How to use intent, timing and personalization to book more meetings with big orgs

• Simple messaging shifts that turn “no reply” into real pipeline

This isn’t another fluffy list of “sales tips.”
It’s a real conversation about buyer psychology, cold outreach, and what high-performing B2B sales teams do differently to win meetings.

⭐ Unlock free resources (templates, frameworks & prompts):
https://coachpilot.beehiiv.com/
Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.

Watch on YouTube: https://www.youtube.com/@revenueleaders

💬 About Revenue Leaders

A podcast for founders, sales managers, SDRs, AEs, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.

New episodes every Thursday at 3:00 AM Melbourne time.

Most sales teams think they have a strategy problem — but what they really have is a targeting problem, a culture problem, and a misalignment problem that quietly kills pipeline long before a rep picks up the phone.

In this episode, we break down:

• Why your ICP is unclear (even if you think it’s fine)

• How high-performing teams build a 10-year roadmap• Why most above-the-line campaigns fail

• What sales transformation actually requires• How to fix internal resistance and create momentum

• The biggest mistakes leaders make in GTM execution

• And the $100M analogy you’ll never forget.

This isn’t another “tips & tricks” sales conversation.This is the real blueprint behind culture, alignment, and strategic execution in modern revenue teams.

💬 About Revenue Leaders:

A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

New Season Coming Soon

In this episode, we sit down with Michael , Chief Sales Officer at NHP Electrical Engineering, to explore why the way you sell is as important—if not more so—than what you’re offering.

Drawing from his own journey from engineering to sales leadership, Michael sheds light on approaching customers with genuine value, the difference between transactional and professional selling, and how his engineering mindset influenced his sales approach.

In this episode, we sit down with Michael , Chief Sales Officer at NHP Electrical Engineering, to explore why the way you sell is as important—if not more so—than what you’re offering.

Drawing from his own journey from engineering to sales leadership, Michael sheds light on approaching customers with genuine value, the difference between transactional and professional selling, and how his engineering mindset influenced his sales approach.

Part 2: Ever wondered what it really takes to go from humble beginnings to becoming a professional athlete—and then reinvent yourself for success after life on the field?

In our latest episode, we sit down with Naum Sekolovski, whose inspiring journey from a soccer-obsessed kid to an A-League footballer (and now trailblazer in tech and business) will leave you motivated and ready to take on your own dreams!

Ever wondered what it really takes to go from humble beginnings to becoming a professional athlete—and then reinvent yourself for success after life on the field?

In our latest episode, we sit down with Naum Sekolovski, whose inspiring journey from a soccer-obsessed kid to an A-League footballer (and now trailblazer in tech and business) will leave you motivated and ready to take on your own dreams!

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠⁠⁠⁠https://growthforum.io/growthai