💡 Negotiation isn’t just for boardrooms - it’s a daily skill that can change your business and your life.

In Episode 201 of The Profitable Cleaner, we sit down with Heather DeSiena - a strategic sales leader, keynote speaker, and corporate trainer with 13+ years of experience in cybersecurity, leadership, and coaching. From her early days as a news anchor to becoming a sought-after negotiation expert, Heather shares how to navigate high-stakes deals, avoid burnout, and build a career with integrity and purpose.

Whether you’re a CEO, sales professional, or just looking to advocate for yourself better, this episode delivers actionable strategies you can apply immediately.

🎧 What You’ll Learn:

• ✅ How to approach negotiation as a win-win - not a battle.
• ✅ Why burnout is real, and the “maintenance vs. growth” mindset you need to recover.
• ✅ The role of integrity and network in long-term business success.
• ✅ Practical ways to ask better questions and get better results in sales.
• ✅ How to identify and connect with the right mentors at the right stage of your career.

⏱ Episode Breakdown:

• 00:00 - Introduction & Heather’s career journey
• 06:30 - Why negotiation is for everyone, not just “dealmakers”
• 13:45 - Asking better questions & becoming a better listener
• 20:15 - Burnout, nervous system health & the power of rest
• 28:40 - Maintenance vs. growth in business and life
• 34:15 - Why your network is your safety net
• 40:25 - Women in leadership and wage gap realities
• 48:50 - Mentorship, finding the right people, and avoiding bad influence
• 56:20 - The importance of integrity in business
• 1:02:10 - Heather’s personal goals & what’s next

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Connect with Heather DeSiena:

• 🔗 LinkedIn: Heather DeSiena 
• 🌐 Website: HeatherDeSiena.com 
•  📸 Instagram: @heatherdesiena 

🔗 Explore More:

• Sales Masterclass Episode → https://www.youtube.com/watch?v=kgTHnMpmyFA
• Join the Profit Advisory Board (Our Business Growth Community) → https://advisoryboard.profitablecleaner.com/

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