We just got back from Amsterdam. This episode is the debrief.

At our recent Langpreneurs mastermind, two talks stood out above everything else. One was a deep dive into Teachable's own student and creator data, surveying hundreds of buyers across price points and niches to find out what's actually driving course sales right now. The other was a masterclass from Olly Richards of Story Learning on how he's using AI to run what used to require an entire team.

Together, they painted a picture of exactly where the course business is heading, and what separates the creators who are growing from those who are standing still.

In this episode, we cover:

• Whether AI is actually replacing course sales (the data will surprise you)
• The #1 reason students don't finish your course — and it's not what you think
• What Elite creators ($1M+/year) are doing differently from everyone else
• Why 73% of your students have only ever bought from you once — and what that's costing you
• The bundle and coaching pricing strategies that are driving the biggest revenue jumps
• How Olly Richards launched 7 masterclasses in 7 languages in a single day using Claude Code — with zero coding experience

If you sell courses, coaching, or any kind of learning product online, this one is essential listening.

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