The Karat Podcast

Marino makes music from his bedroom wearing a bag over his head.

Now he's a music superstar with over 100M plays, 8M Spotify listeners, and #14 on Billboard.

Today he shares *everything*.

check out Karat at www.trykarat.com - we help creators like Marino with their finances!

Get Karat Business banking with a signup bonus at https://link.trykarat.com/niki ‪@NikiNihachu‬ was one of the biggest female streamers in the world - then she quit. Today she shares what happened, why she's returning, and how to create from a place of joy.Note: this was recorded in at VidCon in June 2025.

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0:00 – Intro1:16 – Why she stopped posting content1:34 – Minecraft fame at 18 in COVID lockdown2:12 – “If I die tomorrow, what will they remember me as?”3:54 – her streaming origin story4:40 – “I’ve been through some shit" - like being KIDNAPPED6:05 – Choosing not to become bitter after trauma6:44 – Nihachu is not your angel8:38 – Telling the internet her deepest darkest secret10:40 – what depression looks like11:52 – she's using TikTok for GOOD14:23 – Nihachu's secret motivation in life15:17 – how this ties to philosopher Kant18:19 – Dream SMP hate21:23 – why she moved to Los Angeles!23:11 – She moved out at 17....then what?23:31 – Nihachu begged classmates for a couch24:32 – she had nothing...then a stranger helped26:12 – Nihachu didn't pay taxes - jail arc?? 27:29 – why she didn't do brand deals for so long29:26 – NO to gambling money30:47 – what new Nihachu content looks like33:19 – Why therapists don’t understand creators37:12 – Nihachu's message to her folloewrs

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Zach Justice grew up in poverty.

Today he's built a YouTube comedy empire and talking with Hollywood studios - all through rizz and pickup lines- here's how he did it.

Note: this was recorded in June 2025.

0:00 - Intro

1:23 - Zach wakes up at an ungodly hour

2:17 - how Zach started on The Vampire Diaries and cucked his gf

4:00 – how Zach broke into Hollywood as a nobody

4:48 - Zach's first place was a sh*thole

5:25 - was it an earthquake? nah just a threesome
6:24 - was Zach getting cast in stuff?
7:16 - Zach was literally starving
9:48 - Zach moved out because fear of being stabbed
10:27 - Zach commits actual financial fraud
11:49 - Zach's sexual life at this time
12:20 – how the Dropouts pod got started
13:32 - Zach on his cohost and ex Indiana
14:32 - Zach was robbed of $50K
15:35 - Zach's financial struggles growing up
17:56 - Zach is motivated by death
22:26 - how Zach deals with views going down
23:23 - how people in LA treat you when views are down
25:59 - Zach's beef with CollegeHumor Dropout
26:36 - the origins of The Lunch Table podcast
27:42 - why Zach invests in other creators
30:54 - what Zach is doing with Hollywood now
33:47 - Zach on Tara Yummy
36:21 - does Zach prefer Hollywood or YouTube
37:42 - Zach on AI
41:12 - Zach on pitching A24
41:32 - how is Zach both funny but also business savvy?
43:42 - why is Zach raising millions
45:06 - Zach's shoutout to a small NBA basketball player

NOTE: this episode was filmed before recent events involving Mizkif. This podcast is not an endorsement of him or his action. We're keeping it up as historical context.

Join Karat's Discord at https://link.trykarat.com/mizkif-discord

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Mizkif was a king of Twitch. Then he was cancelled.

Today he shares how he's rebuilding his legacy by developing new businesses and projects.

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Follow Karat at

https://www.instagram.com/trykarat/

Follow Eric at https://www.instagram.com/erictway/

Follow Mizkif at

https://www.instagram.com/realmizkif/

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0:00 - Intro

1:22 - Why streamers have massive egos

6:01 - How it all started

18:22 - How “the door” happened

21:21 - Miz on business: OTK and Starforge

26:20 - How it felt becoming a millionaire

29:56 - Where did he f*ck up?

37:32 - What’s his focus now?

45:41 - Why Twitch is a dying platform

48:31 - What would he do right now to get famous?

50:42 - His SECRET group he never talks about

52:15 - What's his legacy?

55:37 - Does his ego motivate him?

57:12 - Chatting with Miz’s BEST friend Dave

Meet Codie Sanchez- she's making $100M+ year from her business - but not through brand deals and AdSense.In this pod - she shares 20 secrets on how she did it and how creators can build real businesses & ownership.

Join Karat's Discord for creator masterclasses every week at https://link.trykarat.com/discord-hormozi

Meet Alex Hormozi: he's making $10M+ year from content and owns a portfolio of businesses making $250M/ year.In this pod - he shares 21 secrets on how he monetizes and scales his content- and why most creators are stuck in a broken business model.

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Follow Karat at

https://www.instagram.com/trykarat/

Follow Eric at

https://www.instagram.com/erictway/

Follow Alex at

https://www.youtube.com/@AlexHormozi

https://www.instagram.com/hormozi/

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21 Insights from Hormozi:

01:44 - Your content is your business

04:08 - How to scale your business beyond a “face” personality

05:50 - Wanna make money? Learn this game

06:32 - One mistake killing your channel - FIX IT

07:38 - Monetization HACKS every creator should know

12:48 - Focusing on deals? Congrats, you're a media company

16:09 - If it's worth doing, expect HATERS

16:58 - DON'T eat this...

17:48 - Can you really get cancelled?

25:11 - Giving up equity can 10x your business

29:11 - Copy what works, scale FAST

30:00 - Content alone won't build your business - THIS WILL

31:00 - How to win on cost, but RISK it all

31:43 - Beat key man risk with this one strategy

35:45 - Secret to scaling your content

39:23 - Chose the right product to promote or LOSE BIG

40:37 - Use this retention hack from day 1

42:40 - Elements of influence you NEED to master

50:15 - Secret hack to using short form

52:00 - Content won't scale a business UNLESS you know this

53:31 - The branding mistake that's diluting your platform

1:06:03 - Ultimate content boosting cheat code

Join Karat Banking's perks program at https://www.trykarat.com/banking - first 1000 members to join the waitlist & be approved get the perks program for free for a year

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Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT