The Karat Podcast

By Karat Financial

Ever wondered what your favorite creators are like behind the scenes? Karat Financial co-founders Eric Wei and Will Kim talk with today’s biggest creators to get to know the humans behind the content.... more

4.5

1717 ratings

FAQs about The Karat Podcast:

How many episodes does The Karat Podcast have?

The podcast currently has 90 episodes available.

The Karat Podcast episodes:

March 07, 2025 EP. 88 - How I Built a Billion Dollar YouTube Business: Alex Hormozi interview [VIDEO]
Join Karat's Discord for creator masterclasses every week at https://link.trykarat.com/discord-hormozi
Meet Alex Hormozi: he's making $10M+ year from content and owns a portfolio of businesses making $250M/ year.In this pod - he shares 21 secrets on how he monetizes and scales his content- and why most creators are stuck in a broken business model.
------------
Follow Karat at
https://www.instagram.com/trykarat/

Follow Eric at
https://www.instagram.com/erictway/

Follow Alex at
https://www.youtube.com/@AlexHormozi
https://www.instagram.com/hormozi/
------------
21 Insights from Hormozi:
01:44 - Your content is your business
04:08 - How to scale your business beyond a “face” personality
05:50 - Wanna make money? Learn this game
06:32 - One mistake killing your channel - FIX IT
07:38 - Monetization HACKS every creator should know
12:48 - Focusing on deals? Congrats, you're a media company
16:09 - If it's worth doing, expect HATERS
16:58 - DON'T eat this...
17:48 - Can you really get cancelled?
25:11 - Giving up equity can 10x your business
29:11 - Copy what works, scale FAST
30:00 - Content alone won't build your business - THIS WILL
31:00 - How to win on cost, but RISK it all
31:43 - Beat key man risk with this one strategy
35:45 - Secret to scaling your content
39:23 - Chose the right product to promote or LOSE BIG
40:37 - Use this retention hack from day 1
42:40 - Elements of influence you NEED to master
50:15 - Secret hack to using short form
52:00 - Content won't scale a business UNLESS you know this
53:31 - The branding mistake that's diluting your platform
1:06:03 - Ultimate content boosting cheat code
...more
1h 7min
December 04, 2024 EP. 87 - Scumbag Dad on Why YouTube is Broken (interview) [VIDEO]
Join Karat Banking's perks program at https://www.trykarat.com/banking - first 1000 members to join the waitlist & be approved get the perks program for free for a year
Why are so many YouTubers quitting or getting cancelled? @scumbagdadofficial aka Scumbag Dad knows why - how algorithms are breaking our minds- and how to fix it.
------------
Follow Karat at
https://www.instagram.com/trykarat/
Follow Eric at
https://www.instagram.com/erictway/
Follow Scumbag Dad at
@scumbagdadofficial
https://www.instagram.com/brad_podray/
https://www.tiktok.com/@brad_podray
------------------
0:00 - Intro
1:29 - YouTube is BURNING down
2:02 - Disingenuous creators - how to spot them!
4:20 - Online "Rizz" guys are creating this issue
5:53 - Why the comment section is BRUTAL
7:45 - Creating ScumbagDad for this reason
9:03 - The main goal of 99% of YouTubers
11:57 - This YouTuber is now a politician
13:27 - Why his content was BANNED on TikTok
15:50 - He SPENDS how much on his TikToks?!
18:55 - His new podcast with @Stanzipotenza
20:48 - Why he HAS to change his name
21:27 - Losing a commercial gig because of this video
22:56 - KindbagDad...launching soon?
26:41 - Al is changing the creator landscape
30:16 - Every artist should make short form content
35:24 - Ruin your online following with this simple hack!
37:43 - This type of creator is EVIL
39:47 - This EVIL TIKTOKER preys on the homeless for content
41:24 - His endgame and closing thoughts
...more
45min
December 03, 2024 EP. 86 - How LaurDIY survived YouTube for 10 years (interview) [VIDEO]
Join the waitlist for Karat Banking's new perks program at https://link.trykarat.com/banking-karat-pod - first 1000 members approved get perks free for a year~
LaurDIY has done YouTube for over 10 years - and she's still relevant, active, and not cancelled! Today she shares her secrets on how to build a sustainable career as a creator.
------------
Follow Karat at
https://www.instagram.com/trykarat/
Follow Eric at
https://www.instagram.com/erictway/
Follow LaurDIY at
@LaurDIY @laurDIYvlogs @WildTil9
https://www.instagram.com/laurdiy/
------------
00:00 - Intro
03:57 - Secret to 10 YEARS on YouTube
04:16 - LauraDIY Roasting Eric
05:26 - Extreme Makeover: Eric edition
08:59 - LaurDIY ghosted Eric
10:47 - Staying in bad relationships
13:23 - Privatizing your old videos is good
14:13 - DIY era wasn't always authentic
15:37 - Growing with your audience can save your channel
16:58 - why Lauren talks about p*nises now
17:55 - Secret to shifting content
20:33 - Hello new subscribers, goodbye old ones
25:07 - Vlogging is the new DIY'ing
26:53 - Making money on YouTube 10 years ago
30:14 - 90s kids are natural DIYers
36:38 - Meeting my husband while we both were in other relationships
38:27 - 10+ more years on YouTube?
42:30 - Content planning 101
47:37 - Partnering with Ashton Kutcher
52:10 - The one thing every creator struggles with
53:24 - Lauren's HOLLYWOOD show & ratings on it
57:42 - her show cost how much per episode??
59:32 - her HBO show got CANCELLED
1:05:43 - Staying sane as a creator
1:09:26 - Outro
------------
Editors: Jayna Benito & Cole Selby
...more
1h 10min
September 30, 2024 EP. 85 - Anthpo exposes why being funny on YouTube sucks (interview) [VIDEO]
Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT
@anthpo's videos make people laugh - but @anthpo works incredibly hard behind the scenes to make them. Today he shares why he quit YouTube last year before mysteriously returning - how he balances his art with making money - and what it was like working for MrBeast.
Note: we filmed this at VidCon live in June 2024
------------
Follow Karat at
https://www.instagram.com/trykarat/
Follow Eric Wei at
https://www.instagram.com/erictway/
Follow Anthpo at
@anthpo and @NotAnthpo
⁠‪https://www.instagram.com/anthpo/
-------
0:00 - Who is Anthpo?
0:54 - Why quit YouTube?
1:18 - Why his content is changing
3:22 - His experience working for MrBeast
4:20 - Why being a creator SUCKS
5:44 - Who he SLEPT with...
6:14 - Anthpo's creative comeback
6:53 - The SECRET SAUCE for viral content
7:50 - Anthpo got on the Bachelor9:34 - MrBeast's content formula is outdated 10:03 - Kelly Wakasa made Anthpo CRY11:19 - What you NEED to know as an upcoming creator
13:32 - Traveling thru the Anthpoverse
15:13 - He's never told anyone this...16:18 - Does he recommend making content while in college
17:27 - He makes HOW MUCH on YouTube?!
17:51- Are sponsors CRINGE?18:54 - The two paths of a YouTuber
20:20 - How he manages brand deals22:15 - Why BBNO$ paid him for a collab
23:46 - This was his the breaking point
25:21 - The real reason creators QUIT YouTube
26:18 - 2 pieces of advice for beginner creators
28:47 - SPECIAL GUEST!!
29:48- Anthpo's GIFT to Eric!
...more
31min
August 02, 2024 EP. 84 - OfflineTV’s Creative Genius: Brodin Plett interview [VIDEO]
Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT
@OfflineTV is a content powerhouse featuring streamers like @DisguisedToast,⁠ @LilyPichu and @MichaelReeves, now meet their creative director who helps make the magic happen, @Brofain.
Today Brodin shares his creative vision for OTV and the thought process behind OTV’s viral video- along with his own inspirations across music, modeling, film, anime, and more!
------------
Follow Karat at
https://www.instagram.com/trykarat/
Now available on Spotify
https://open.spotify.com/episode/
Follow Eric Wei at
https://www.instagram.com/erictway/
Follow Brodin at
https://www.instagram.com/brodinplett
⁠ @Brodin Plett
Follow OTV at
⁠@OfflineTV
https://www.instagram.com/offlinetv
------------
00:00 - Intro
01:26 - Why he HATES the number "3"
02:37 - Why OfflineTV needed him
05:18 - COVID got him his OTV job
06:45 - Separating friendship and the drama
07:42 - The first thing he changed at OTV
10:16 - The Office influenced OfflineTV
11:16 - OfflineTV Anime film Coming Soon?!
14:09 - Fear Pong, Condiment Girl and Hide & Seek
15:23 - Taking the channel in a new direction
18:08 - Creative VS Business: handling brand deals
19:59 - This 19yo's YouTube video is becoming MOVIE
21:33 - A flood caused him to miss TwitchCon
23:06 - He owes his success to Coachella '19
24:14 - Is he weird for this?
25:43 - Preparing to work for YouTube as a middle schooler
31:04 - I didn't getting paid for MONTHS while in esports
33:13 - Working for Marshmello and the FBI
37:22 - Filmmaker by day, musician by night
39:09 - Where he'll be in 10 years
41:00 - The superior ATLA bending skill
42:15 - Working on this skillset as a 30yr old
44:50 - Does he think he's a good manager?
47:45 - Closing thoughts
...more
49min
July 04, 2024 EP. 83 - I spent $2M on a YouTuber science fair: William Osman interview [VIDEO]
Karat Banking waitlist: https://link.trykarat.com/yt-banking
@williamosman just hosted the world's coolest science fair with top creators like @NileRed & @MarkRober - and it cost him $2M and his sanity.
Today - he shares the real story behind his event Open Sauce, what it was like working with MrBeast, and why he's quiet quitting his main channel.
------------
Follow Karat at
https://www.instagram.com/trykarat/
Now available on Spotify
https://open.spotify.com/episode/
Follow Eric Wei at
https://www.instagram.com/erictway/
Follow William at:
@williamosman
https://www.instagram.com/crabsandscience/
------------
0:00 - INTRO
2:59 - Fyre Festival...was it that bad?
3:59 - Open Sauce is the next World's Fair
6:44 - His budget went from $300k to $2M
9:49 - Spending $2,000,000 on what?!
11:17 - No backing out, no regrets
13:12 - He quit YouTube to throw the largest science fair
14:58 - Open Sauces' secret sauce...shh it's secret!
18:04 - Working with MrBeast was a NIGHTMARE
23:22 - How he felt after filming with MrBeast
27:12 - His only video, his grandparents can understand
30:36 - Leaving his main channel behind
31:05 - Creators that influenced him
34:25 - The only way to make it on YouTube
35:25 - 7 jobs he had before YouTube
40:00 - His side job became his first viral video
41:25 - Science is SH*TTY
44:30 - His favorite homemade project
45:04 - His house BURNED down
49:47 - Spending his GoFundMe money
51:52 - Meeting and moving in with Michael Reeves
53:33 - Michael Reeves changed his content
56:19 - Holding in WHAT during his interview with CNN
1:00:14 - Is he happy?
...more
1h 1min
June 19, 2024 EP. 82 - i faked a relationship to sell clothes: Frugal Aesthetic interview [VIDEO]
Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights
@FrugalAesthetic got a new girlfriend, moved in with her, then tragically broke up & got jacked - except it was all staged.
Today Christian shares why he did it, how he pulled it off, and how he almost lost his mind.
------------
Follow Karat at
https://www.instagram.com/trykarat/
Now available on Spotify
https://open.spotify.com/episode/
Follow Eric Wei at
https://www.instagram.com/erictway/
Follow Christian at:
@FrugalAesthetic
https://www.instagram.com/vansatthemetgala/
------------
0:00 - Intro
1:10 - What happened?
6:11 - let's make it as cringe as possible
7:54 - Is she into him?
11:56 - this was a crazy amount of work - why??
15:36 - this isn't even staged now- Christian LOSING his mind
16:47 - Christian turning emo
17:58 - you found a grey area to LIE with
18:56 - this is an IRONIC thirst trap, please ignore!!!
19:56 - Eric says something pretty suss
24:31 - Christian's identity as an "Outsider"
29:15 - the trilogy Christian made - meet cute to breakup
32:49 - Does he believe in fate?
35:36 - Why Eric flew to New York to film this
36:32 - Christian's went through his own "Past Lives" trauma
39:40 - Eric's SHITTY breakup email
42:55 - Christian's going to start saying this to flake on everyone
43:47 - producer Jack emerges from the deep to share his opinion
44:55 - Christian lost a girl and now he's doing this whole bit
51:52 - Christian discusses his new brand
52:58 - Eric models the first jacket Christian made
54:54 - What makes his brand different?
58:59 - Christian ACTUALLY goes to the MET GALA
1:02:06 - How has Eric changed since his breakup?
1:07:16 - Would past Christian be proud of him today?
1:09:24 - What's next?
1:13:41 - Outro
...more
1h 14min
June 08, 2024 EP. 81 - I got laid off & went viral: Chloe Shih interview [VIDEO]
Subscribe to our new pod together at @jomopod !
and try our new Karat Insights tool at https://link.trykarat.com/yt-insights ~
@chloeshih lived two lives: by day she was a PM at Discord, by night she was a YouTuber. Then Discord laid her off.
She made videos about it and went viral - getting over 25M views and coverage in the Wall Street Journal. Today she shares what that was like - and her journey going from tech worker to empowered creative.
------------------
Follow Karat at
https://www.instagram.com/trykarat/
Now available on Spotify
https://open.spotify.com/episode
Follow Eric Wei at
https://www.instagram.com/erictway/
Follow Chloe here:
@chloeshih
https://www.instagram.com/chloe.shih/
Follow JOMO podcast on Spotify
https://open.spotify.com/show/0sJAtVorz8TsYDzzyM04cq?si=a60a4b3007de44f4
--------------------------
00:00 - Intro
02:41 - Why Discord laid me off
05:39 - Getting hate for being Gen Z…IM A MILLENNIAL
06:53 - Why your viral vid should reflect your channel
08:27 - Getting hundreds of job offers after Discord
10:20 - Having a RSF (Resting Smiling Face)
12:40 - I left America because I was bullied so much
15:54 - The smartest way to get started as a content creator
18:02 - Having a traumatic childhood
20:30 - Finding the motivation to work hard
22:53 - Starting a platform based on positivity
25:32 - I left a toxic relationship and met my soulmate
29:05 - My parents kicked me out for going to UCLA
32:29 - Flying the Hello Kitty airplane cured my anger issues
35:31 - What it's like marrying a software engineer
37:41 - Being my fiancee's first date
41:51 - What is a 30's mindset?
44:46 - Eric left me on read on LinkedIn
46:36 - Starting therapy after my ex dumped me
50:52 - Finding a new passion after Discord
55:51 - Chloe's first YouTube video
58:32 - Getting on the cover of Forbes 30 under 30
1:01:22 - Living a life of CHIF...what's CHIF?
1:03:00 - Two things I regret in life
1:08:09 - Producing my first short film
1:10:32 - SURPRISE ANNOUNCEMENT
1:11:46 - Outro
...more
1h 12min
May 30, 2024 EP. 80 - Internet Shaquille On Making $250K/ yr without selling out [VIDEO]
Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights
@internetshaquille makes over $250K on YouTube without selling out his soul - because he relies on his Patreon community & selling handmade ceramic cookware. He's actively turned down chances to make 3x more - join us today to learn why and how he does it!
------------
Follow Karat at
https://www.instagram.com/trykarat/
Now available on Spotify
https://open.spotify.com/episode/
Follow Eric Wei at
https://www.instagram.com/erictway/
Follow Internet Shaquille here:
@internetshaquille
https://www.instagram.com/internetshaquille/
------------
0:00 - Intro
2:00 - How much does he make today?
3:05 - Barkley breakdown
6:34 - How he funded his business - full income breakdown
15:47 - One product he will NEVER buy again
17:13 - Adsense income breakdown - is it worth it?
19:29 - He sells pictures of his WHAT on Patreon??
21:44 - His fanbase holds a convention that he CANT go to
24:43 - Why using a debit card is costing you money
31:30 - Shaq breaks down his ENTIRE finances
42:20 - He earns how much from brand deals?!
46:29 - Will he keep making content forever?
48:31 - What he taught before becoming a YouTuber
57:10 - Has he found his meaning of life?
59:58 - What's the dream for his content?
1:00:20 - Videos that he HASN'T made yet
1:01:08 - A message for his fans
1:17:09 - The decision to create cooking content
1:19:14 - Does he use A.I. for his content?
1:20:52 - Outro
...more
1h 21min
May 16, 2024 EP. 79 - Asian Gang Members to YouTube Kings: JustKiddingNews interview [VIDEO]
Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights
@JustKiddingNews cofounders Bart Kwan and Joe Jitsukawa grew up working in gangs in the "pharmaceutical industry" - but wanted to be better and make good. In 2007 - they started the Just Kidding YouTube empire.
17 years later - despite fellow creators quitting & AdSense dropping - they're still going strong- and today share the secret to their success.
------------
Follow Karat at
https://www.instagram.com/trykarat/
Now available on Spotify
https://open.spotify.com/episode/
Follow Eric Wei at
https://www.instagram.com/erictway/
Follow Bart Kwan here:
@BartGeo
@barbellbrigade
https://www.instagram.com/bartkwan/
Follow Joe Jitsukawa here:
@JoeJitsukawa
https://www.instagram.com/joejitsukawa/
Follow JustKidding News here:
@JustKiddingNews
https://www.instagram.com/justkiddingnews/
--------------
0:00 - Intro
2:09 - Troubled youth to Youtube stars
4:29 - Bart's special high school program
5:45 - How did Bart get KICKED OUT of military school
7:49 - Joe's story of being in a street gang at 15
11:25 - He went to college to buy w**d with financial aid money
11:57 - Why he decided to assimilate into society
16:26 - How would their lives be different if they had Youtube in High School
19:23 - How MMA brought them together
23:55 - How he maintained a 4.0 GPA after being in a gang
24:32 - How Just Kidding Films started
25:56 - How did Bart shift from Marine Corp/Doctor to Youtube?
29:35 - How did Joe get to where he is now & shifting priorities to JK media
37:58 - When did they realize JK media was a business?
42:21 - Did money change their business?
42:54 - Their Youtube EMPIRE: Rise and Fall
50:23 - Their businesses outside of JK media
54:32 - How being a dad CHANGED him
57:08 - The unique experience all Asian Americans share
58:15 - Bart and his family relationship
1:04:00 - Struggling to fill a void in life
1:05:22 - Why have they stayed friends after all this time?
1:09:15 - Eric's strange relationship with his cofounder
1:10:37 - How they each drive each other crazy
1:14:17 - A moment when they needed each other
1:15:46 - What is the secret to their success
...more
1h 18min

FAQs about The Karat Podcast:

How many episodes does The Karat Podcast have?

The podcast currently has 90 episodes available.

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The Karat Podcast

FAQs about The Karat Podcast:

How many episodes does The Karat Podcast have?

The Karat Podcast episodes:

FAQs about The Karat Podcast:

How many episodes does The Karat Podcast have?

More shows like The Karat Podcast

The Daily

New Heights with Jason & Travis Kelce