At some point, Latasha James noticed something in YouTube search: when she typed her own name, the autocomplete filled in "social media manager" and "social media marketing." Strangers were searching for her name alongside her niche. She hadn't announced anything. It just happened - after years of showing up every single Friday.

Latasha started her Freelance Friday Podcast in 2018 while still working full time. She felt imposter syndrome about it. She has a video approaching a million views that she cringes at every time because of how she looks. She knows exactly which type of content would get her more views - and she chooses not to make it, because it doesn't feel like her.

In this episode, we revisit one of her earliest videos, talk about the era of content she now feels slightly out of alignment with, and get into what seven years of consistent, values-driven work actually builds.

TIMETAMPS

(00:00) Introduction

(01:51) How do you know when you've built authority?

(05:14) Insecurities as a creator

(07:07) Showing up in spite of your insecurities

(10:39) Reviewing Latasha's past content

(16:48) Resonating with your audience by being relatable

(18:37) The formula for success as a content creator

(21:44) Content that felt out of alignment

(25:17) "Authority" content

(31:39) Hesitating to share your viewpoint

(36:32) How do you know if you're in the right direction?

(38:46) Actionable Takeaways

CONNECT WITH LATASHA JAMES

Website: https://www.latashajames.com

YouTube: youtube.com/@thelatashajames

Instagram: instagram.com/thelatashajames

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email [email protected] for business inquiries.