In this switch-up episode, Lex interviews Sam re: the topic on everyone's mind: Account-Based Prospecting. Proactive business development is the name of the game — but why should recruiters really care? And how can they actually get started? 

As VP of Marketing at Loxo, Sam knows a lot about Account-Based Marketing, Sales, and Prospecting. He walks us through:

• How recruiters can leverage this approach to systematically win more clients
• Defining an ideal client profile (ICP)
• The role of AI in this process
• Effective outreach strategies
• Measuring success
• And more!

It's your practical guide to getting started with ABP — and a must-listen for modern recruiters. 

Want to learn more about business development as a recruiter? 
Check out our playbook here. 

And be sure to listen to our Tactical Tuesday episodes on the topic (which bookend this episode) for even more tips. 


Chapters:

00:00 - The ultimate account-based prospecting guide for recruiters
03:48 - Why account-based prospecting is a game-changer for recruiters
09:30 - How to define your ideal client profile (ICP) in recruitment
15:50 - The recruiter's guide to effective client outreach strategies
20:26 - The best outreach channels for connecting with new clients
20:10 - Getting started with account-based marketing (ABM) for your agency
29:50 - Measuring what matters: Recruitment KPIs for ABM success
39:40 - Continuing your business development journey







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