Businesses are constantly trying to grow their customer base to include various demographics from around the world. Just as the key to business is growth, so is it for museums. This session will include three case studies highlighting how corporate museums and archives embrace diversity communications along with their parent corporations, and engage diverse audiences through programming and other avenues. Download at: http://resource.aaslh.org/view/diversity-positive-programs-in-corporate-archives-museums-and-visitor-centers/