FAFO: Business Experiments for Creative Entrepreneurs

2015 Me Would Hate This


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Nikki looks back at 2015, when perfection was the goal and every broken link felt like failure, and contrasts it with 2025, where tolerating uncertainty is the real superpower.

This episode dives into why certainty is a myth, why mistakes are data, and how following “desire paths” can make your business stronger. Tune in to learn why the hard stuff isn’t failure; it’s the job.



Read the written version at theopsshop.biz/fafo

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FAFO: Business Experiments for Creative EntrepreneursBy Nikki McKnight