Pickleball taught me a lesson I didn’t know I needed: speeding up isn’t the same as hitting harder. In this episode, I share how one frustrating drill nearly tanked my 3.0 assessment, and what it revealed about the difference between brute force and deliberate moves in business.

Read the written version at theopsshop.biz/fafo

Nikki looks back at 2015, when perfection was the goal and every broken link felt like failure, and contrasts it with 2025, where tolerating uncertainty is the real superpower.

This episode dives into why certainty is a myth, why mistakes are data, and how following “desire paths” can make your business stronger. Tune in to learn why the hard stuff isn’t failure; it’s the job.

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Everyone wanted to be her: the face of the brand, the booked-out speaker, the one with media buzz and a million offers. But what they tried to copy was the chaos, not the engine underneath.
This week’s FAFO is a PSA: complexity isn’t maturity, it’s a trap.

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Are you performing the role of “content creator” instead of actually building your business? 

In this episode, Nikki gets real about the difference between broadcasting and guiding, and why all that polished content might not be pulling its weight. 

Learn how to create Magnetic Discovery pathways that attract your most aligned, most ready buyers without relying on aesthetic noise or manifesting vibes.

If your feed is full but your pipeline is not, this one’s for you.

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Most businesses stop at polite. But if you want loyal, long-term customers (say, 65 million years?), you need a signature spark. 

In this episode, Nikki shares how a ridiculous Jurassic Park-themed night out became a masterclass in creating connection, and why your onboarding should feel more like a movie premiere than a Google Doc.

Listen in for 4 questions to spark momentum, deepen relationships, and turn your customer experience into something unforgettable.

Read the written version: theopsshop.biz/fafo

In this episode of FAFO, Nikki speed-runs six gloriously cringey eras of online business from dot-com dreams to the AI hustle. Then listen as she shows you how to sift the genuine wins from the hype so your next experiment actually sticks.

Listen for:• Savage nostalgia on every “work less, earn more” fad since 1999
• A two-minute audit prompt to revive what works and bury what doesn’t

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SMART goals look brilliant on a colour-coded dashboard, right up until real life blows a hole through “measurable” and “achievable.”

In this audio version of FAFO, Nikki confesses her own graveyard of abandoned targets and introduces the SHIFT Plan.

Ready to try it? Copy your free template at theopsshop.biz/makeashift

Want the written version of FAFO in your inbox? Grab it at theopsshop.biz/fafo

If ditching goal-shame feels good, a one-sentence review keeps the momentum rolling :)

This is your official invite to break your workflow on purpose.

Nikki McKnight unpacks why “F*** Around & Find Out” isn’t a reckless chant but a repeatable strategy for building systems that grow without getting stiff.

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