History museums increasingly embrace the possibilities of incorporating visitor feedback and user-generation information into exhibition presentations as a part of the interpretation. Museums that are using talk-back cards and dialogue in exhibits also make a commitment to systematically preserve and analyze the responses to better understand visitor experiences. Chair: Barbara Franco, Founding Executive Director, Gettysburg Seminary Ridge Museum, Gettysburg, PA. Download at: http://resource.aaslh.org/view/visitors-talk-back-what-audiences-tell-museums/