Brian Stark is joined for this episode of The Stark Group LIVE by Sydney Kitson – CEO and Chairman of Kitson & Partners and the developer of Babcock Ranch. Babcock Ranch is the first-of-its-kind, multi-faceted, sustainable master planned town in southwest Florida. Syd, a former NFL player, started the show by about his transition from playing football to real estate. He continued to talk about the process and challenges of being the developer of 91,000 acres of land and creating a new and solar-powered town. Syd Kitson also shares his insights on sustainability as a product and how one could market it in a smaller scale.