Brian Stark LIVE!

Real Wealth is- having both money and freedom to live life on your own terms.

Kathy's company "Real Wealth" helps real estate investors acquire turnkey rentals all over the country. Their philosophy is to have enough money to live life the way you want to and to free up time to spend it with those who matter.

One of the reasons why the market is very hot today are the millennials. Millennials range between 25-40 years old, the perfect age to have your own home. In the US, there are more or less 30 million people who are 25-29 years old. That concludes that there will be a massive housing boom in about 3 years as these people decide to have their own home.

In the next five years, homes are going to get more expensive and eventually, interest rates are going to pull up a little from what they are now. So if a person doesn't own real estate, it's going to get harder.

It's always smart to talk to a lender or a mortgage broker before acquiring a property. You need to have a very good financial advisor who needs to help you understand everything.

One of the secrets to being a good investor is going somewhere where you don't have a lot of competition. You have to try and get ahead of the waves where there are jobs going. That nobody knows about. Look at a report or study of where people are moving, in this case, U-haul.

Real estate is the only investment you can make where the tenants don't only pay your property assuming you bought the property, it increases the value everyday. And you have the ability to get appreciation, meaning you can save money on your taxable income.

Real estate makes money in many ways. Not just cash flow, not just from the tenants pay, but from appreciation that's so powerful all happening at the same time.

As per screening and qualifying a good tenant- Do not choose your tenants. Hire a professional..can be a real estate agent who specializes in managing properties and they have a very specific process for looking at applications making sure that it's a quality tenant. Do background checks and all that stuff to make sure you're picking a diligent tenant. They have very good ways to deal with struggling tenants.

"Desire" takes you somewhere but "burning desire" takes you where you want to go.

Having a desire makes an individual, in this case, a salesperson find a way to get what he wants or not. While burning desire gives you power to find ways one don't usually find. It keeps you awake at night and will keep nagging you. Even if you try to set it aside, It will come back to your thoughts all the time.

Here are some tips, from an outstanding sales trainer and writer on how to become a great salesperson in a span of a weekend...

Make your customer laugh.

When you can make your customer laugh, they relax. making them laugh doesn't always require you to tell a joke. Just don't be always serious.

Be enthusiastic!

You have to be excited. If you're excited about your product then you mirror your customer's attitude. If you're in a great mood, then they are in a great mood.

Know the importance of benefits.

People don't buy for the product, they buy for the benefit of the product.

STAY FOCUSED ON THE BENEFIT.

Urgency

Always set a cut off or a deadline with your client. Because interest rates and mortgages are absolutely urgent.

Say your customer's name over and over.

Not too much but before getting in to your main points, always call your customer name so that you have their undivided attention.

Yes questions

Get your customer used to saying yes by asking questions answerable with yes.

Right now

Use this in talking to clients to give them the idea that we got to do it right now. Not tomorrow, not the next day, RIGHT NOW.

Say it's very simple

If you know something, it's simple. So even if what you're implying is kind of difficult, it's simple because you know what you do. When you say that something is simple, your customer is going to relax and will be open to listen to what you have to say.

The assumptive Close

Whatever it is you're selling, think that your customer already owns it.

In this episode of Brian Stark LIVE! Brian is joined on the airwaves by Tim Bratz. Tim is the CEO and founder of Legacy Wealth Holdings, a real estate investment company that acquires and transforms distressed commercial and apartment buildings into high-performance investment assets.

Brian and Tim kick off the show by talking about by talking about Tim's very first deal - getting all pumped up on multifamily investing in 2008 - just when the market collapsed! Nobody was lending and Tim had to call his bank to up his credit in order to purchase the property. There were many challenges in that first deal, but Tim now owns a 350 Million real estate portfolio. Other topics they touched on included the life Tim lives being able to give back and spend time with his loved ones, and the business lessons and insights from the first deal that still guides Tim to this day.

In this episode of Brian Stark LIVE, Brian shares the airwaves with our esteemed guest - Sunil Tulsiani. Sunil is a former police officer turned business mogul, #1 best-selling author and top international speaker. He is also the founder of the largest elite real estate investment club in Canada, Private Investment Club. Sunil has shared stages in the USA, Canada, Europe with Tony Robbins, Robert Kiyosaki, Jack Canfield of Chicken Soup for the soul, Brian Tracy, Kevin Harrington of Shark Tank and many more.

Tonight's discussion starts off with Sunil talking about how he shifted from his former career as a police officer into a real estate investor.

In this episode of Brian Stark LIVE, Brian is joined on the airwaves by Gino Wickman. Gino is the founder of EOS Worldwide, an organization that helps tens of thousands of businesses implement EOS with the aid of an international team of over 350 professional and certified EOS Implementers and online support. There are almost 100,000 companies using the EOS tools worldwide. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, as well as Get a Grip, Rocket Fuel, How to Be a Great Boss and What the Heck is EOS?, which have sold more than one million copies.

They kick off tonight's discussion by talking about Gino's humble beginnings and his 10-year development of his systems that built his success. Other topics talked about include how EOS can help small businesses as well as big ones, essential entrepreneurial traits, and how you can dig deep your inner entrepreneur.

Jason Lassiter joins our host, Brian Stark, in tonight's episode of Brian Stark LIVE. Jason's recent book, “Work 9-5 and Flip on the Side” is the ultimate guide for anyone who is interested in making extra money flipping houses on the side, while keeping the security of their full-time job. Written by a highly experienced real estate investor, Jason Lassiter, this book is a blueprint on how to find winning properties, then rehab them and sell them for a profit. The book has hit Amazon.com’s best seller list on June 6, 2019, climbing all the way to #1 in the Real Estate Sales category. It was also named Hot New Release on Amazon in the Real Estate Sales and 90-Minute Business & Money Short Reads categories.

First order of business is Brian and Jason discussing how anyone interested to become a real estate investment can start in the business during the pandemic - and that is to start learning and networking in your local real estate Facebook groups and online networks. Other topics talked about included timing your deals perfectly, and working a regular job while flipping on the side.

In this episode of Brian Stark LIVE, our host, Brian Stark, is once again joined in the airwaves by Lou Brown. Quoted as an expert by many publications and authors, “Lou” draws from a wide and varied background as a real estate investor, having been buying property since 1976. Lou has invested in single-family homes, apartments, hotels, developed subdivisions and built and renovated homes and apartments. Each of these experiences has given him a proving ground for the most cutting edge concepts in real estate today.

They kick off tonight's discussion by talking how much the real estate world has changed since the pandemic started. Other topics they touched on include flattening the curve in real estate, the shift that drove the success of Lou's business, and seller financing.

In this episode of Brian Stark LIVE, we are honored to be joined on the airwaves by "The Housing Whisperer" Ivy Zelman. Ivy Zelman is Chief Executive Officer of Zelman & Associates holding roughly 30 years of experience covering housing and housing-related industries. Her insights have been recognized by Institutional Investor ranking her as one of the most preeminent figures within the housing industry. Most notably, Institutional Investors - America Research Team rankings placed Ivy and her team with eleven 1st place rankings. Additionally, Hanley Wood, a leading real estate media firm, ranked Ivy as 14th of the Top 50 most influential persons in housing. In 2020, Ivy was included in Barron's Top 100 Women in U.S. Finance.

Brian and Ivy kick off the show by talking about recent data from National Association of Home Builders and National Association of Realtors about the rise in homeownership despite the pandemic going on. Ivy explained why this is the case, despite the housing market plummeting at the beginning. Other topics they touched on included the housing marketing recovery, the work from home lifestyle and how it's affecting homeownership, and how the current market offers opportunities for real estate investors.

In this episode of Brian Stark LIVE!, Brian is joined on the airwaves once again by Dr. Jim White. Dr. Jim White's latest book, BROKEN AMERICA: Ten Guiding Principles to Restore America, launched September 9, 2020. In a sorely needed treatise on how to rejuvenate our nation, BROKEN AMERICA sets forth a guide for healing: by returning to the values of the Constitution and the texts and teachings of the Founding Fathers and Mothers. Dr. Jim and Brian kick off the show by talking about Dr. Jim's very humble beginnings, and what drove him to care and develop his mission to help others. Other topics they touched on include civility despite differences in opinions and beliefs, real estate investment, and the ten guiding principles to restore America.

In tonight's episode of Brian Stark LIVE, our host is joined on the airwaves by Jordan Goodman. Jordan is “America’s Money Answers Man” and a nationally-recognized expert on personal finance. He is a regular guest on numerous radio and television call-in shows across the country, answering questions on personal financial topics. With the ongoing pandemic, Jordan and Brian kick off the show by talking about how the Coronavirus has changed and continuously changing the economy and stock market. Other topics talked about include the inflation and loaning money during the pandemic.