"Desire" takes you somewhere but "burning desire" takes you where you want to go.
Having a desire makes an individual, in this case, a salesperson find a way to get what he wants or not. While burning desire gives you power to find ways one don't usually find. It keeps you awake at night and will keep nagging you. Even if you try to set it aside, It will come back to your thoughts all the time.
Here are some tips, from an outstanding sales trainer and writer on how to become a great salesperson in a span of a weekend...
Make your customer laugh.
When you can make your customer laugh, they relax. making them laugh doesn't always require you to tell a joke. Just don't be always serious.
Be enthusiastic!
You have to be excited. If you're excited about your product then you mirror your customer's attitude. If you're in a great mood, then they are in a great mood.
Know the importance of benefits.
People don't buy for the product, they buy for the benefit of the product.
STAY FOCUSED ON THE BENEFIT.
Urgency
Always set a cut off or a deadline with your client. Because interest rates and mortgages are absolutely urgent.
Say your customer's name over and over.
Not too much but before getting in to your main points, always call your customer name so that you have their undivided attention.
Yes questions
Get your customer used to saying yes by asking questions answerable with yes.
Right now
Use this in talking to clients to give them the idea that we got to do it right now. Not tomorrow, not the next day, RIGHT NOW.
Say it's very simple
If you know something, it's simple. So even if what you're implying is kind of difficult, it's simple because you know what you do. When you say that something is simple, your customer is going to relax and will be open to listen to what you have to say.
The assumptive Close
Whatever it is you're selling, think that your customer already owns it.