In this episode of Brian Stark LIVE, we are honored to be joined on the airwaves by "The Housing Whisperer" Ivy Zelman. Ivy Zelman is Chief Executive Officer of Zelman & Associates holding roughly 30 years of experience covering housing and housing-related industries. Her insights have been recognized by Institutional Investor ranking her as one of the most preeminent figures within the housing industry. Most notably, Institutional Investors - America Research Team rankings placed Ivy and her team with eleven 1st place rankings. Additionally, Hanley Wood, a leading real estate media firm, ranked Ivy as 14th of the Top 50 most influential persons in housing. In 2020, Ivy was included in Barron's Top 100 Women in U.S. Finance.

Brian and Ivy kick off the show by talking about recent data from National Association of Home Builders and National Association of Realtors about the rise in homeownership despite the pandemic going on. Ivy explained why this is the case, despite the housing market plummeting at the beginning. Other topics they touched on included the housing marketing recovery, the work from home lifestyle and how it's affecting homeownership, and how the current market offers opportunities for real estate investors.