On this week's episode...

I see way too many businesses owners failnig because they're trying to compete by racing to the bottom of the pricing scale.  STOP IT!

You're much better off competing by providing your customer with a better customer experience and a higher perceived value.  Are you better than your competition?  Then why aren't you priced that way?

Check out my Article on Medium. https://medium.com/@jerrykenna/its-about-the-experience-not-the-price-886969b67733