Your most valuable asset is the shopper that buys your products. Their market basket is far higher than mainstream brands. Shoppers buy multiple items each trip. Real shopper loyalty is tied to the impact your products have on their purchase decisions

The term “market basket “(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health-conscious natural organic shoppers spend more than regular shoppers. For example, a shopper purchasing organic bread is most likely also purchase a variety of other organic products including organic spread, organic produce, organic yogurt, etc. This equates to sustainable category growth and more profit for the retailer.

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Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.

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