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202. What I did to become known for my expertise (Shine with Natasha)
What does it really take to become the go-to expert in your space? In a world overflowing with content, why do some people become known for what they do—while others struggle to be remembered?
In this episode of EDIT HISTORY, we’re breaking down the power of a signature series—why the most recognized experts double down on one thing and how you can do the same.
Our guest today is Natasha Pierre (Shine with Natasha), host of the Shine Online Podcast and a Video Marketing Coach for small businesses.
So, if you’ve been showing up, creating content, and doing the work—but still feel like people don’t really know you for what you do—this episode is for you.
In this episode, we cover:
(00:00) Introduction
(00:44) How did you decide what to be known for?
(02:24) Insecurity with video
(04:12) Worried about judgment
(05:18) Becoming confident on video
(08:34) Reviewing Natasha’s past content
(15:30) Stressing over metrics
(17:27) Mental health vs metrics
(20:13) Comparing Natasha’s recent content
(29:01) Creating a signature series
(33:37) Natasha’s content plan
(35:37) Becoming known for something
(43:17) Actionable Takeaways
Connect with Cheryl Lau
Website: https://cheryllau.com
YouTube: https://www.youtube.com/@cheryltheory
Newsletter: https://cheryllau.com/email
Instagram: https://www.instagram.com/cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
Connect with Natasha Pierre
3-Day Video Confidence Challenge: https://shinewithnatasha.com/challenge
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
Instagram: https://www.instagram.com/shinewithnatasha/
LinkedIn: https://www.linkedin.com/company/shinewithnatasha
Shine Studio: https://www.withshinestudio.com/
Free Resource for Podcasters
THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work
- Audit 9 different parts of your podcast content strategy
- Identify the specific areas you can improve on right away to set your podcast apart from the rest
Get the Audit here: https://cheryllau.com/audit
Contact
Please email [email protected] for business inquiries.
View all episodes
By Cheryl Lau
4.7
1414 ratings
What does it really take to become the go-to expert in your space? In a world overflowing with content, why do some people become known for what they do—while others struggle to be remembered?
In this episode of EDIT HISTORY, we’re breaking down the power of a signature series—why the most recognized experts double down on one thing and how you can do the same.
Our guest today is Natasha Pierre (Shine with Natasha), host of the Shine Online Podcast and a Video Marketing Coach for small businesses.
So, if you’ve been showing up, creating content, and doing the work—but still feel like people don’t really know you for what you do—this episode is for you.
In this episode, we cover:
(00:00) Introduction
(00:44) How did you decide what to be known for?
(02:24) Insecurity with video
(04:12) Worried about judgment
(05:18) Becoming confident on video
(08:34) Reviewing Natasha’s past content
(15:30) Stressing over metrics
(17:27) Mental health vs metrics
(20:13) Comparing Natasha’s recent content
(29:01) Creating a signature series
(33:37) Natasha’s content plan
(35:37) Becoming known for something
(43:17) Actionable Takeaways
Connect with Cheryl Lau
Website: https://cheryllau.com
YouTube: https://www.youtube.com/@cheryltheory
Newsletter: https://cheryllau.com/email
Instagram: https://www.instagram.com/cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
Connect with Natasha Pierre
3-Day Video Confidence Challenge: https://shinewithnatasha.com/challenge
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
Instagram: https://www.instagram.com/shinewithnatasha/
LinkedIn: https://www.linkedin.com/company/shinewithnatasha
Shine Studio: https://www.withshinestudio.com/
Free Resource for Podcasters
THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work
- Audit 9 different parts of your podcast content strategy
- Identify the specific areas you can improve on right away to set your podcast apart from the rest
Get the Audit here: https://cheryllau.com/audit
Contact
Please email [email protected] for business inquiries.
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