Disruption can be many things: scary, exhilarating, expensive, and even revolutionary. One thing it’s not is passive. Turns out very few people enjoy having the status quo questioned, especially those benefiting from the way things are.

 

But when we settle for less than optimal experiences as consumers, it creates an opportunity for visionaries to create better experiences. And in a circumstance of disruption (like COVID), businesses that survive will be nimble, flexible, and seek out opportunities. JoyGenea and Michelle talk about disruption in the first half of this episode.