The 20th episode of The Connection Podcast and we are back with The California Rodeo Salinas! Being a sponsor the last few years, we’ve seen a lot of what goes down behind-the-scenes. This is a HUGE event for Salinas, CA. Mandy Linquist, Marketing Manager for the California Rodeo Salinas gives us some insight on what to expect from "Big Week", and gives us a her take on marketing for such a monster event. The California Rodeo Salinas is one of the top 10 Professional Rodeos in the United States and the largest in California. Known in the rodeo world for our big arena and beautiful buckles, they are most proud of being a not-for-profit organization that gives back nearly $500,000 each year to local non-profits. This the rodeo will be celebrating 111 years of the California Rodeo Salinas, set for September 22-26, 2021, at the Salinas Sports Complex in Salinas, CA. We're incredibly honored to be a part of it! https://www.carodeo.com

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