Episode 105

Take a look back at 2021. How are the goals you set at the beginning of the year? In today’s episode, Ken and David review everything; The good, the bad, the ugly, the goals that they achieved, and what lies ahead for them in the new year.  

[00:01 - 02:49] Opening Segment

• Back in episode 57, we laid our goals out for 2021
• Listen to that episode here! 

[02:50 - 18:12] 2021 Goals We Did and Didn’t Achieve 

• What we achieved
  • Ken
    • Join a new high-level mastermind
    • Focus on diversification off of Amazon
    • Build a team with the focus on removing tasks from my plate
  • David
    • Trim the fat on unprofitable products
    • To fire the man 
• What we didn’t achieve 
  • Ken: Attend 3 live conferences 
  • David: Launch a slam dunk product 

[18:13 - 31:56] Goals That We’re Carrying into 2022

• Make one acquisition or do a deep dive on 20 companies in the shopping phase
• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400
• 100% top-line growth across eCommerce brands with a huge focus on driving growth profits and decreasing expenses
• Long term initiatives 
• Grow the email list to 50,000
• Focus on building an audience 

[31:57 - 36:17] 2021 Year End Review  

• Add another layer of accountability by sharing your goals 
• Goals allow you to focus your efforts. Don’t just stay busy! 

[36:18 - 37:50] Closing Segment 

• A challenge for the listeners
  • If you’ve found value in this podcast, please leave us a review 
  • Head over to Firingtheman.com and send us a voicemail about your goals for 2022
• Final words

 

Tweetable Quotes:

“In sharing goals, I think whether you're sharing with your business partner, your friends, your mentor, whoever, you just add another layer of accountability.” - Ken Wilson

“I think that one thing that's held me back is discomfort. I've been waiting for discomfort to pass… And when that discomfort passes, then it's time. And I don't think I'm ever going to reach that goal, I think there's always going to be a level of risk in leaving your full time job.” - David Schomer

“If you're setting goals, and you're meeting every single one of them, then you're not setting your goals high enough or lofty enough.” -  David Schomer

Resources mentioned

• Firing The Man Episode 57: Raising the Bar with our 2021 Goals

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