By Firing The Man
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The podcast currently has 243 episodes available.
Curious about how to level up your Amazon selling strategy? In this episode, we chat with Kathleen kobel, a seasoned Amazon expert who’s been in the game since 2009, starting out by selling her grad school textbooks. Kathleen shares her inspiring journey from working with her entrepreneurial uncle to building her own successful Amazon business. Now, through her Amazon-focused agency, she’s helped launch over 1,000 brands and knows the ins and outs of what it takes to thrive on the platform. She also reveals how the Amazon Influencer Program can be a game-changer for your business.
Kathleen breaks down the key strategies for optimizing your product listings, running effective ad campaigns, and avoiding common pitfalls like launching ads too early. From mastering keyword research and creating compelling imagery to engaging influencers for maximum visibility, her tips are pure gold. Whether you're just starting or looking to refine your approach, Kathleen's insights will help you take your Amazon game to the next level.
We also dive into Amazon's influencer and affiliate programs how they work, how to get noticed, and how to build relationships with influencers that actually drive results. Kathleen shares her strategies for using tools like Creator Connections and brand attribution links to grow your brand while keeping costs in check. Beyond business, Kathleen’s passion for networking, playing classical piano, and her love for the book Chill and Prosper give this episode a personal touch you won’t want to miss. Follow her on YouTube and social media for even more tips and free resources!
Connect with Kathleen Kobel:
• www.kathleenkobel.com
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Ever wondered how a company can grow from $5 million to $200 million in revenue and eventually go public on the New York Stock Exchange? You're in for a treat! In this episode, we sit down with Eric Eden, a marketing expert with over 20 years of experience leading internet service and SaaS companies. Eric shares his incredible journey, from working at the original dot-com domain registry to playing key roles at Vario and Cvent. He offers fascinating insights into the evolution of e-commerce and SaaS, giving us a behind-the-scenes look at the strategic vision it takes to achieve massive business growth.
But that's not all what does it really take to leave the corporate world and launch your own startup? We dive into the entrepreneurial story of two colleagues who, after their previous successes, pooled $5 million to start a self-funded company. They share their game-changing marketing strategies, using everything from guerrilla marketing to partnerships, and even newer channels like podcasting and YouTube. Their focus on maximizing ROI for every marketing move is full of valuable lessons for anyone looking to make the most of their marketing efforts.
Curious about where AI fits into all of this? Eric also explores how AI is reshaping marketing, from simplifying attribution with tools like Dig Growth to streamlining content creation with Descript for audio and video editing. We cover the importance of personalized buyer journeys, traffic strategies that work, and why some traditional tactics, like long blog posts, may no longer be effective. Plus, get a sneak peek into a new platform launch, the growing trend of fractional hiring, and what sets successful entrepreneurs apart. Whether you're deep into marketing or just starting out, this episode is packed with insights, strategies, and inspiration you won’t want to miss.
Connect With Eric Eden:
• http://www.x.com/ericjeden
• https://www.instagram.com/ericjeden
• https://www.linkedin.com/in/cmo-ericeden/
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Ever wondered how a teenager's passion for tech could evolve into a successful digital marketing empire? Join us in this episode as Clayton Patterson, founder and CEO of Digital Space Marketing, takes us on his incredible journey from developing websites at 15 to navigating the complexities of digital marketing. Clayton's path is anything but linear, involving a detour through law school, running a marshmallow company, and even establishing his own law firm. Hear firsthand about the obstacles he faced and how he transitioned from law to the digital marketing world, where he now excels at building websites and driving traffic through innovative SEO strategies.
Discover the strategies that helped Digital Space Marketing skyrocket by over 600% during the COVID-19 pandemic. Clayton dives deep into the importance of building enterprise value by hiring top talent and creating efficient processes. His insights are drawn from personal experiences and readings like "Built to Sell," making them incredibly actionable for businesses looking to align with market demands and prepare for future opportunities. We also explore how shifting the focus to brand awareness and future consultations helped businesses, such as dental clinics, navigate through these challenging times.
In the latter part of our conversation, Clayton offers a masterclass on e-commerce platforms, comparing the strengths of Shopify and WordPress for different business needs. He shares invaluable tips on selecting the right developer and the essential considerations for effective website development. As we delve into the intricate world of digital marketing, Clayton emphasizes the use of Facebook ads, AI, and networking with other entrepreneurs to improve conversion rates and drive growth. Wrapping up, Clayton underscores the crucial role of mindset in entrepreneurship, sharing his personal experiences of failure and success to inspire and guide aspiring entrepreneurs. Don't miss this treasure trove of practical tips and inspiring stories!
Connect with Clay Paterson
Digital Space Marketing
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What if a simple label could revolutionize how you manage your health? Join us in this thought-provoking episode as we chat with Leanna Gant, an award-winning inventor recommended by Suzanne Fontaine, who turned her personal struggle with breast cancer into an ingenious solution for medication tracking. Leanna's journey takes us from her diverse roles as a creative director, art studio owner, and nonprofit manager, to the pivotal moment when she invented TukTuk. Listen as she shares the trials and triumphs of bringing her invention to life, the crucial lessons learned in packaging design, and the heartfelt feedback from her first users.
The story unfolds further as we discuss the unforeseen impact of COVID-19 on Leanna’s retail dreams and how she successfully pivoted to e-commerce platforms like Amazon. Discover the hurdles she faced in penetrating big retail chains, the strategic benefits of diversifying sales channels, and the significant wins she scored early on. Leanna also imparts wisdom on transitioning from a career in design and advertising to launching her startup, TookTake, underscoring the importance of starting small, leveraging past experiences, and seeking valuable advice. We close with rapid-fire questions that reveal her favorite books, hobbies, and the liberating experience of being her own boss, offering a treasure trove of insights for aspiring entrepreneurs.
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Is the e-commerce M&A market really as challenging as they say? Tune in as Emmett Kilduff, the insightful co-founder and CEO of the Fortia Group, returns to share his expert take on the current state of e-commerce valuations and M&A activity. From navigating a tough market landscape to discovering acquisition opportunities, Emmett walks us through key strategies for scaling your business and getting creative with financing. He breaks down essential valuation factors, such as revenue quantum and market positioning, providing a comprehensive roadmap for entrepreneurs looking to thrive.
What secrets do successful e-commerce entrepreneurs hold? Emmett reveals them all, emphasizing the importance of leveraging data science and AI. He shares invaluable M&A strategies, including the "flirt, date, marry" approach and the necessity of professional advisors. Facing capital-raising challenges? Learn about innovative solutions like cashless mergers. Emmett also opens up about his personal journey, reflecting on the impact of co-founding a boutique investment bank and his all-time favorite book, "How to Win Friends and Influence People." Don't miss these actionable insights and personal anecdotes that can help you maximize your M&A success.
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Unlock the secrets behind Amazon’s unprecedented growth with our special guest, Steve Anderson, author of the bestselling book "The Bezos Letters." Steve, an expert in analyzing business risks, shares invaluable insights from Jeff Bezos' letters to Amazon shareholders. Learn how Amazon’s principles of experimentation, risk-taking, and customer obsession have fueled its meteoric rise. Steve breaks down Bezos’ strategic cycles of testing, building, accelerating, and scaling, offering practical advice for businesses aspiring to achieve similar success.
Explore Amazon's notable failures, like the Fire Phone, and the crucial lessons they provided, leading to triumphs such as the Echo and Alexa. Discover how Bezos' approach to decision-making—differentiating between high-stakes and routine decisions—has played a pivotal role in Amazon's growth. We delve into the importance of persistence and long-term thinking for entrepreneurial success, drawing inspiration from Bezos' visionary mindset. Tune in for a treasure trove of insights and actionable strategies from Steve Anderson’s in-depth analysis of one of the world's most successful companies.
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Unlock the mysteries of Amazon selling with Vanessa Hung, the Venezuelan powerhouse at the helm of Online Seller Solutions. She's not only mastered the platform's complexities but is ready to share her treasure trove of strategies, from maintaining a healthy seller account to navigating the labyrinthine policies that could make or break your business. Vanessa's approach strips away the fluff, offering tangible insights into the critical, and often overlooked, aspects of Amazon's ecosystem, ensuring you're equipped to thrive in the competitive marketplace.
Dive into the nuances of Amazon listing optimization as Vanessa dissects the importance of keyword compliance and the transformative role of AI tools. She sheds light on how to sidestep content pitfalls that could lead to suspensions and provides guidance on how to safeguard your listings against the ever-vigilant eyes of Amazon's AI. With her, you'll learn how to anticipate policy shifts and leverage innovative technologies to stay ahead of the curve, ensuring your listings resonate with both the algorithm and your customers.
As the conversation shifts to logistics, Vanessa doesn't shy away from the gritty details of inventory management amidst Amazon's evolving fee structure. She illuminates the path to circumventing the pitfalls of new FBA fees and shares strategies for optimizing costs, including the savvy use of Amazon Warehouse Deals. Ending on a high note, Vanessa introduces Seller Assist, a beacon for sellers navigating the operational demands of Seller Central, and extends an invitation to connect on Ninting for a daily dose of wisdom and updates. Tune in for an episode that promises to arm you with the knowledge and tactics needed for Amazon success.
How can the guests contact? website, email, social?
https://www.linkedin.com/in/vanessaamazonproblemsolver/
https://www.carbon6.io/sellerassist
https://vanessahung.com/
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Unlock the secrets to e-commerce triumph and let the transformative power of AI propel your business into the stratosphere. Our latest conversation with a seasoned e-commerce expert provides an eye-opening look into what it truly takes to launch and scale an online store. Unwavering commitment and a staunch motivation that eclipses the mere pursuit of profit are at the heart of this journey. Discover how failing isn't a setback but a stepping stone, and how tools like ChatGPT are not just trends but game-changers, reshaping conversion rates as evidenced by a riveting case study from the golf niche.
As we peel back the layers of advanced e-commerce strategies, our guest enlightens us on the intricacies of voice replication challenges and the staggering growth stories kindled by AI-powered product descriptions. The artistry required in crafting prompts that engage AI effectively comes to light, revealing its vast potential in elevating content across text, images, and videos. This isn't just about understanding AI, it's about mastering it to manage vast customer datasets, enabling laser-focused marketing campaigns that push the boundaries of conversion rates.
Wrapping up the dialogue, we delve into the revolutionary analytics platform EcomScoutio, designed to empower Shopify store owners facing the post-iOS 14 advertising conundrum. Learn how leveraging AI to generate dynamic ad copy can transform your click-through rates and slash advertising expenses. This episode isn't just about learning; it's about applying knowledge to spark action, effort, and ultimately, conversion. Join us and harness the insights that could set your online business on a trajectory of unparalleled success.
How can the guests contact? website, email, social?
https://gsmgrowthagency.com/
https://www.linkedin.com/in/anatoliylabinskiy/
https://www.youtube.com/@ecombyanatoliy
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Embark on a transformative odyssey with Anatoly Labinsky, the former food runner turned e-commerce maestro, as he regales us with a tale that's nothing short of a cinematic rise to success. Every entrepreneur knows the sting of struggle, but Anatoly's saga—from grappling with a new language in Dubai to the life-affirming challenge of impending fatherhood—underscores a journey charged with unwavering determination. As we peel back the layers of his climb to entrepreneurial stardom, Anatoly's insights into the power of a strong 'why' and the mindset of never surrendering to adversity emerge as beacons for all aspiring moguls.
As if juggling an array of jobs wasn't Herculean enough, Anatoly's story takes a dramatic turn upon his relocation to Ukraine, where he braved the tides of skepticism from his closest confidant—his wife. The balancing act of multiple professions is a testament to the grit required to keep the dream alive, highlighting his relentless pursuit of knowledge and the unyielding spirit that fueled his transition into the e-commerce arena. For those entangled in the grind, Anatoly's chronicle serves as a powerful reminder that the path to success is often paved with the stones of perseverance and relentless self-improvement.
In a narrative that culminates with his rise as a sought-after mentor and entrepreneur, Anatoly doesn't shy away from disclosing the rough patches, including the initial stumbles with content creation and the relational dynamics that test one's entrepreneurial resolve. His journey from being fired to firing up the passion in others is more than motivational—it's a blueprint for resilience and adaptability in the unpredictable world of business. Join us as we explore the strategic maneuvers and personal revelations that have shaped Anatoly Labinsky into the industry titan he is today, leaving listeners with an arsenal of inspiration and practical takeaways to fuel their own entrepreneurial fires.
How can the guests contact? website, email, social?
https://gsmgrowthagency.com/
https://www.linkedin.com/in/anatoliylabinskiy/
https://www.youtube.com/@ecombyanatoliy
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Want to build and scale your e-commerce brand like a pro? In this episode, we sit down with Matt Altman from Right Side Up to uncover the secrets behind his incredible journey from retail arbitrage to successfully launching and selling multiple brands. Matt spills the beans on his innovative PPC launch strategies and the revolutionary "plum cart" concept for cross-promotion, offering a treasure trove of insights for anyone looking to take their e-commerce game to the next level.
Discover the key elements that make or break brand exits, especially the pivotal role of intellectual property in boosting business valuation. Matt walks us through his strategic transition into the supplement market, leveraging repeat purchases and higher margins to drive growth. Get hands-on tips for launching new products on Amazon, including how to effectively deploy substantial budgets, harness Amazon's internal tools, and target competitive yet conquerable categories for long-term success.
We also dive deep into advanced PPC campaign optimization techniques, from setting up exact match and ASIN targeting campaigns to the art of conversion rate optimization. Learn about the power of image and title testing on Amazon listings, and the latest trends in search result layouts. Matt shares his favorite tools for managing e-commerce brands and highlights the significance of cash flow management and affiliate marketing. This episode is packed with actionable advice and real-world examples that you won't want to miss!
How can the guests contact? website, email, social?
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The podcast currently has 243 episodes available.
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