What inspired two Amazon entrepreneurs to take a leap of faith into podcasting, and how did a chance encounter at a St. Louis E-commerce Club set the stage for five years of captivating conversations? Tune in to discover the origins of "Firing the Man," as we reflect on our 250th episode and bid a heartfelt farewell to my co-host, Ken Wilson. Our journey started with dreams of escaping traditional jobs and transformed into a thriving platform where we shared stories of resilience, partnership, and the unpredictable adventures of entrepreneurship.

From the hilarious chaos of early mishaps—like finding sobriety more podcast-friendly than scotch—to the profound episodes that marked our growth, this milestone episode offers a nostalgic look back. Celebrate with us as we toast to Yamato whiskey, recounting pivotal moments such as episode 30's deep dive into quitting corporate jobs for entrepreneurial independence. We also spotlight the remarkable guests who've enriched our show, including industry giants like Carlos Alvarez and PPC expert Pat Lum, whose insights challenged and inspired our audience and ourselves alike.

As we embrace new beginnings, we unpack the strategies that have fueled our podcast's success: the power of consistency, the value of systems, and the irreplaceable role of accountability partners. Ken reflects on the balance between family life and entrepreneurial dreams, sharing personal growth stories and the liberating joy of owning one's time. Join us in celebrating the spirit of entrepreneurship, as we explore the key traits that define successful e-commerce entrepreneurs and look forward to continuing our journey with you in future episodes.

How to connect with ken?
Linkedin: https://www.linkedin.com/in/kennith-wilson/

Support the show

Kathleen Celmins, the dynamic force behind Glow Social, joins us again to share her insights gained from bridging the gap between high-ticket coaching and app development. Discover how her journey led to the creation of Glow Social, a tool designed to support solopreneurs and small businesses in maintaining a consistent social media presence. Learn why Kathleen believes that building authority through shared industry trends and personal insights is more impactful than mere company updates, and how Glow Social empowers businesses to stay engaging even on challenging days.

Uncover strategies for maximizing social media engagement, especially for niche markets like pet-related businesses. Kathleen offers practical advice on diversifying content topics and maintaining a regular posting schedule to enhance brand loyalty. Listen as we explore the pitfalls of sporadic posting and how energy management plays a crucial role in choosing the right platforms. Discover the hidden potential of Google My Business for boosting local visibility and how aligning social media efforts with personal strengths can make a significant difference.

As Kathleen takes us through the development of Glow Social, she shares the hurdles and triumphs of transitioning from digital marketing to app creation. Get a look at the app's innovative features, designed to alleviate the daily stress of content management by offering automated posting and daily content ideas. We discuss the potential impact Glow Social could have on social media managers, allowing them to serve more clients effectively. Plus, glean insights into the entrepreneurial spirit that drives e-commerce success and the disciplined actions that separate thriving businesses from those that remain stagnant.

How to connect with Kathleen?
Website: https://glowsocial.com/
LinkedIn: https://www.linkedin.com/in/kathleencelmins/

Support the show

Episode Summary:
What if you could revolutionize your e-commerce journey and create a brand that stands out in a crowded marketplace? This episode, featuring the incredible Norm Farrar—better known as the Beard Guy—promises to inspire seasoned entrepreneurs and newcomers alike. With decades of experience under his belt, Norm shares his remarkable path from running a promotional goods company to becoming a trailblazer in the e-commerce industry during the internet's early days. His insights reveal how saying "yes" to challenges and leveraging technology allowed him to pioneer print-on-demand services and navigate outsourcing to China and India with finesse.

Listeners will learn the crucial tactics for launching a successful product on Amazon, as Norm breaks down the importance of starting small and learning from failures. He emphasizes the power of professional product presentation, from high-quality photography to optimizing listings, and the necessity of maintaining a strong brand identity. Norm's advice highlights the value of cohesive branding in building trust and credibility, aiming to guide aspiring sellers through common pitfalls with strategic foresight and attention to detail.

The episode doesn't stop there—it also explores strategies for scaling an e-commerce brand. Norm discusses the role of community building, leveraging micro-influencers, and the potential of TikTok and other platforms to strengthen a brand's presence. Through compelling case studies, he demonstrates how strategic branding and packaging can transform a product's market position. Finally, Norm shares his insights on entrepreneurial resilience, underscoring the freedom and creativity that come with being your own boss and the perseverance needed to succeed in the dynamic e-commerce landscape. Join us for a conversation that promises to enlighten and energize your e-commerce ventures.

Connect with Norm:

• Website: @LunchWithNorm | @MarketingMisfits
• Sourcing Company: https://honuworldwide.com/
• Linkedin: https://www.linkedin.com/in/normanfarrar/?originalSubdomain=ca
• YouTube: https://www.youtube.com/channel/UCjipr2jQk45rt9ZOwGo10yg

Support the show

Join us for an inspiring conversation with Trevor Lubiens, a dynamic creative who transitioned from the basketball courts of college coaching to the pulsating heart of Nashville's music scene, before founding his own innovative agency, Conflux Creative. Trevor's journey is a masterclass in adaptability and creativity, highlighting how his diverse experiences in music, graphic design, and leadership roles have shaped his unique approach to storytelling and marketing. Discover how Trevor navigated the challenges of the COVID-19 pandemic while serving as the Director of Worship, Arts, and Communication at a large church in Idaho, and learn about his passion for storytelling through impactful projects like the documentary "I'll Push You."

We unlock the secrets to successful marketing with Trevor's insights on the art of storytelling and problem-solving, especially when it comes to marketing physical products. He shares invaluable advice on effective communication with video editors to craft compelling content and discusses the founding of Conflux Creative alongside his collaborator Abigail. Their collaboration underscores the importance of complementary skills, blending social media expertise with client relationship management to drive the agency's success. This conversation is a treasure trove of practical strategies for anyone looking to elevate their marketing efforts through creativity and entrepreneurship.

Explore the dynamic world of professional content creation as Trevor outlines the differences between DIY projects and engaging a professional agency like Conflux Creative. From the agency's three-phase process of discovery, design, and delivery, to strategies for capturing shrinking attention spans, Trevor provides actionable insights for creating engaging content. With a versatile range of services in video, photography, branding, and graphic design, Conflux Creative is poised to help clients advance along their buyer's journey. Don't miss our exploration of how professional storytelling can transform your brand and captivate audiences in a competitive market.

Resources Mentioned:

• Conflux Creative – Video and Photography Agency
• Trevor’s Instagram: @confluxcreative
• Book: Red Rising Trilogy by Pierce Brown
• Tools: Video editing software, iPhone for DIY filming

Connect with Trevor:

• Website: conflux-creative.com
• Linkedin: https://www.linkedin.com/company/conflux-creative/about/
• Instagram: https://www.instagram.com/conflux.creative/

Support the show

Episode Summary:
Discover the secrets of e-commerce mastery with Parag Mamnani, founder and CEO of WebGility, as he shares his journey from a computer science graduate during the dot-com bust to a leading figure in e-commerce automation. Parag opens up about the critical challenges e-commerce businesses face today, such as financial reconciliation across multiple platforms and cash flow management, and how WebGility is revolutionizing the way businesses operate. Learn how to harness the power of data-driven decision-making and customer feedback, strategies Parag honed during his time at Amazon, to improve operational excellence and achieve sustainable business growth.

Explore the nuances of selling on platforms like Amazon, understanding deductions and fees, and how these elements can impact your revenue. We unpack the intricacies of expanding to new markets, including the challenges of currency fluctuations and the importance of mastering one sales channel before venturing into others. Whether you're looking to leverage marketplaces or build an independent brand, automation emerges as the key to efficiently managing multiple sales channels and uncovering hidden growth opportunities. Through insightful discussions, we highlight how e-commerce entrepreneurs can streamline operations and enhance profitability.

The episode also delves into the transformative potential of AI in e-commerce, exploring how emerging technologies are set to change the landscape. From AI-driven interactions to the challenges faced by small businesses in maintaining financial clarity amidst evolving fee structures, we cover it all. Parag's story is a testament to resilience and innovation in entrepreneurship, offering listeners invaluable lessons on the attributes that distinguish successful entrepreneurs. This episode promises to equip you with the tools and insights to optimize your e-commerce operations and pave the way to success in the digital marketplace.

Resources Mentioned:

• Webgility – E-commerce automation platform
• Book: The Art of Living by Epictetus

Connect with Parag Mamnani:

• Website: https://www.webgility.com/
• Linkedin: https://www.linkedin.com/company/webgility/
• Instagram: https://www.instagram.com/webgilityinc/
• YouTube: https://www.youtube.com/channel/UC0hLo8JM9BAOeLGK_aVWqFA
• TikTok: https://www.tiktok.com/@webgility
• Facebook: https://www.facebook.com/webgility

Support the show

Episode Summary:
 
Join us as military veteran turned entrepreneur Amy Wees takes us on a journey from her Air Force days to becoming a powerhouse in the world of e-commerce. Discover how a simple need to tackle her pets' litter box odor led Amy down a path of innovation, resulting in a successful product that changed the game for her and many others. With a focus on creativity and resilience, Amy reveals the pivotal moments that shaped her entrepreneurial spirit and empowered her to assist other budding business owners through her consultancy, Amazing at Home.

Amy doesn't just share her story; she offers valuable lessons on product development and profitability. From the art of validating ideas with real market feedback to the nuances of building a working prototype, Amy provides a roadmap for turning concepts into viable products. Learn how to navigate the complex landscape of supplier negotiations, likened to the stages of dating, and the critical steps in forming lasting partnerships with manufacturers. Her expertise is a treasure trove for anyone looking to make their mark in the industry.

Beyond the technicalities of business, Amy delves into the mindset needed to thrive in e-commerce. She discusses effective marketing strategies and the importance of community building, emphasizing the psychological elements that drive consumer decisions. Amy's personal interests, like bodybuilding and Krav Maga, offer a glimpse into the grit and determination that fuel her success. Tune in for an enriching conversation packed with insights, and be inspired by Amy's passion for helping others succeed.

Resources Mentioned:

• Amazing at Home Website
• Books:
  • The Inner Work (Personal growth book that changed Amy's life)
• Platforms:
  • Amazing at Home YouTube
  • Amazing at Home Facebook Group

Conect with Amy Wees

• Website: https://www.amazingathome.com/about/
• Facebook: https://www.facebook.com/amazingathome/
• X, Formerly known as Twitter: https://x.com/amazingathome
• Insta: https://www.instagram.com/amazingathome
• Linkedin: https://www.linkedin.com/company/amazingathome/

Support the show

Ever wondered how a kid from a cul-de-sac in Oregon could grow up to become a powerhouse in the business world? Meet Neil Twa, our guest on today's episode, who proves that resilience and adaptability are crucial to entrepreneurial success. From dreaming of being a fighter pilot to holding a senior position at IBM, Neil's journey is a rollercoaster of career pivots and learning curves. He shares his transition from a stable corporate life to the unpredictable world of entrepreneurship, offering wisdom from his experiences in lead generation, Amazon FBA, and overcoming financial adversity.

We take a deep dive into the strategic mindset that propelled Neil from consultancy to thriving business leadership. Neil opens up about the mantra "sales fixes everything" and how it became his guiding principle, especially during challenging times, including financial setbacks and bankruptcy. His story of reinventing himself through Amazon's logistics showcases the importance of adapting and evolving as an entrepreneur. Neil discusses his approach to building sustainable businesses, leveraging data-driven decisions, and the strategic steps he took to carve out a niche in competitive markets.

In our conversation, the focus shifts to the power of mindset in achieving business success. Neil shares insights on the importance of execution over formal education and the value of tenacity and grit. We explore the evolution of Amazon's advertising strategies, Neil's vision for future PPC models, and how understanding market dynamics can lead to enduring brand growth. He also offers a sneak peek into the resources available through Voltage Digital Marketing, aiming to guide aspiring entrepreneurs toward creating profitable lifestyle businesses. This episode is packed with actionable advice and inspiring stories for anyone looking to thrive in the business world.


Connect with Neil Twa:

https://www.voltagedm.com/

https://www.facebook.com/neiltwa/

https://x.com/voltagefba

https://www.youtube.com/c/NeilTwavoltage

https://www.instagram.com/neiltwa/

https://www.linkedin.com/in/neiltwa/

https://www.tiktok.com/@fbabusinessbuilders

Support the show

Unlock the secrets to Etsy success with Dylan Jahraus, a top seller and creator of the Ultimate Etsy Course. In this episode, Dylan shares her inspiring journey from working in corporate e-commerce at Zappos and Zulily to building a thriving Etsy business—all while balancing life as a military spouse. She’ll show you how she transformed her side hustles into a flourishing venture and how you can do the same by tapping into the unique opportunities Etsy offers.

Learn how to avoid common mistakes and craft a standout Etsy shop with Dylan's proven strategies. She breaks down the key steps to set yourself apart from innovation to photography and mobile-friendly designs. You’ll also get her 10-step checklist for evaluating products and discover her "more, better, new" approach to scaling your business.

Plus, connect with Dylan for even more guidance. Her YouTube channel is packed with tutorials and advice; we have a downloadable checklist to help you along the way. Whether you’re looking to optimize your shop or just getting started, Dylan’s insights and practical tips will give you the structure and support you need to succeed. Get ready to kickstart your Etsy journey with this inspiring episode!

Connect with Dylan Jahraus:
• The Ultimate Etsy Course by Dylan Jahraus
• Etsy Seller Success with Dylan Jahraus on Apple Podcasts
•Dylan Jahraus | $1.5+ Top 0.1% Seller & Etsy Coach (@dylanjahraus) • Instagram photos and videos
• https://www.facebook.com/dylanjahrausofficial
• THIS is the BRAND NEW Ultimate Etsy Course and 1:1 Etsy Coaching [OFFICIAL TRAILER] (youtube.com)

Support the show

Curious about how to level up your Amazon selling strategy? In this episode, we chat with Kathleen kobel, a seasoned Amazon expert who’s been in the game since 2009, starting out by selling her grad school textbooks. Kathleen shares her inspiring journey from working with her entrepreneurial uncle to building her own successful Amazon business. Now, through her Amazon-focused agency, she’s helped launch over 1,000 brands and knows the ins and outs of what it takes to thrive on the platform. She also reveals how the Amazon Influencer Program can be a game-changer for your business.

Kathleen breaks down the key strategies for optimizing your product listings, running effective ad campaigns, and avoiding common pitfalls like launching ads too early. From mastering keyword research and creating compelling imagery to engaging influencers for maximum visibility, her tips are pure gold. Whether you're just starting or looking to refine your approach, Kathleen's insights will help you take your Amazon game to the next level.

We also dive into Amazon's influencer and affiliate programs how they work, how to get noticed, and how to build relationships with influencers that actually drive results. Kathleen shares her strategies for using tools like Creator Connections and brand attribution links to grow your brand while keeping costs in check. Beyond business, Kathleen’s passion for networking, playing classical piano, and her love for the book Chill and Prosper give this episode a personal touch you won’t want to miss. Follow her on YouTube and social media for even more tips and free resources!

Connect with Kathleen Kobel:
• www.kathleenkobel.com

Support the show

Ever wondered how a company can grow from $5 million to $200 million in revenue and eventually go public on the New York Stock Exchange? You're in for a treat! In this episode, we sit down with Eric Eden, a marketing expert with over 20 years of experience leading internet service and SaaS companies. Eric shares his incredible journey, from working at the original dot-com domain registry to playing key roles at Vario and Cvent. He offers fascinating insights into the evolution of e-commerce and SaaS, giving us a behind-the-scenes look at the strategic vision it takes to achieve massive business growth.

But that's not all what does it really take to leave the corporate world and launch your own startup? We dive into the entrepreneurial story of two colleagues who, after their previous successes, pooled $5 million to start a self-funded company. They share their game-changing marketing strategies, using everything from guerrilla marketing to partnerships, and even newer channels like podcasting and YouTube. Their focus on maximizing ROI for every marketing move is full of valuable lessons for anyone looking to make the most of their marketing efforts.

Curious about where AI fits into all of this? Eric also explores how AI is reshaping marketing, from simplifying attribution with tools like Dig Growth to streamlining content creation with Descript for audio and video editing. We cover the importance of personalized buyer journeys, traffic strategies that work, and why some traditional tactics, like long blog posts, may no longer be effective. Plus, get a sneak peek into a new platform launch, the growing trend of fractional hiring, and what sets successful entrepreneurs apart. Whether you're deep into marketing or just starting out, this episode is packed with insights, strategies, and inspiration you won’t want to miss.

Connect With Eric Eden:
• http://www.x.com/ericjeden
• https://www.instagram.com/ericjeden
• https://www.linkedin.com/in/cmo-ericeden/

Support the show