Welcome to The Label’s first episode of 2021! In this episode, our hosts Aisha and Des are giving a rundown of some important things to look out for and include in your marketing strategies for 2021! We’re talking shareable content, upcoming shop features, and lifestyle components to brands. Do you have plans to create more video content this year? Are you utilizing text message marketing? Does your brand show inclusivity and diversity? Tune in for our predictions and ways you can uplevel your marketing strategy going into this new year!

02:00 Shareable content that needs to be part of your marketing strategy!

03:40 Our first Lifestyle updates of 2021!

04:15 My experience trying Olaplex hair care products.

10:00 What do we need to know about shareable content in 2021?

13:30 How you can include educational and informational content in your marketing plan!

15:00 How can we make sure the captions of our posts are clear and easy to understand?

17:15 Will social platforms adopting e-commerce features eliminate influencers out of the equation? 

21:00 How can you incorporate the shop feature into your marketing strategy?

24:00 What is the difference between an influencer and a content creator?

25:00 How you can evolve like big brands who are adding a lifestyle component!

27:20 Is audio as important as video?

30:00 What to know about the new audio platform, Clubhouse!

34:00 Are you doing text message marketing?

39:20 Does your brand foster inclusivity and diversity?

41:10 When will we be able to get back to in-person events?

 

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