Before we dive into this week's podcast, don't forget to register for our upcoming webinar – "Web3 and the Future of Gaming" – taking place January 27!

You can register for the webinar here.

Our guest this week is Lauren Dignam, VP of Account Management at Sensor Tower. Sensor Tower equips mobile app publishers and marketers with the data and insights they need to master the mobile app ecosystem. They offer multiple different kinds of intelligence: app, store, ad, usage, and consumer – in addition to other services. (Full disclosure: Upptic is a Sensor Tower customer!)

In this week's podcast we take a dive into the data and trends of 2021. And there is a LOT. We discuss what categories of apps have seen significant growth, what trends are likely here to stay at this point, the share of voice among marketing channels (and how iOS 14.5+ have impacted that share), some key creative trends from 2021, iOS 15 custom pages, ASO A/B testing, and the current state of ad monetization SDKs.

You can view slides associated with this discussion in our blog post!

Plus, we discuss Consumer Acquisition's, well, acquisition by Brainlabs and Rec Room raising $145M (shout out to last week's guest, Rec Room Head of BD Mike Schmid – if you haven't heard that podcast yet, you can catch it here).

Guest: Lauren Dignam

Industry Insights

Brainlabs acquires Social Ad Creative Studio Consumer Acquisition

App of the Week

What3words