Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized.

We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report!

CHAPTERS

00:00 – Opening

02:15 – Meet Gamesight!

05:45 – Performance vs. Brand Marketing

10:44 – Key Performance Marketing Trends

19:13 – Twitch & YouTube: Game Marketing Powerhouses

26:35 – Reddit: A Rising Star in Game Marketing

32:29 – X (Twitter): A Game Marketing Dark Horse

39:37 – The Growing Role of Influencers

45:35 – Closing

♦ Get the full report here.

♦ Head to upptic.com for all your game marketing needs!

If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate agencies. But if you're trying to scale an app or game, chances are you'll need one at some point. So here's how to find a GREAT agency for YOUR NEEDS!

CHAPTERS

00:00 – Opening

00:26 – Why all the hate for agencies?

03:05 – Setting proper expectations

04:23 – What to look for when choosing an agency

06:04 – Why vetting an agency is important

07:13 – Vetting data-driven decision making

08:16 – Vetting unrealistic promises

09:09 – Vetting agency egos and brags

11:43 – Agency and product synergy

12:47 – 4 key tips for agency vetting

13:55 – Closing

#Marketing #Agencies #Advertising #UserAcquisition #CreativeContent

2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year!

00:00:00 - Opening

00:01:48 - The Games Industry in 2024

00:19:36 - Biggest UA Trends and Stories

00:43:29 - Authenticity Ruled 2024 Creative

00:58:19 - AI Touches All in Growth Tech

01:22:19 - Closing

#Gaming #Marketing #UserAcquisition #Advertising #AI #Tech

In a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming studio can thrive!

CHAPTERS

00:00 - Opening

00:31 - Soft Launch Overview

02:41 - Tech Test

04:47 - Retention Test

07:32 - Monetization Test

09:37 - Closing

#GameDev #GameMarketing #Gaming

The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences.

In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in the field, including Adjust Partnerships Manager Ben Bowen, Eyeball Games' Marketing Head Francois Daoud, Immutable Marketing Lead Stefano Cantù, and Upptic's own CGO, Warren Woodward.

Together with these experts, explore how Web3 gaming is evolving, its challenges, and its potential.

Many thanks to Adjust for allowing us to republish this webinar!

CHAPTERS

00:00 – Opening

01:45 – Guest introductions

06:51 – Why care about Web3?

11:43 – UA at the intersection of mobile and Web3

20:01 – Marketing in Web3-native ecosystems

26:05 – Measurement in hybrid ecosystems

32:52 – How do you fight fraud in Web3 gaming?

37:23 – Advice for Web3 devs and Web3-curious

45:12 – Closing

#Web3 #Gaming #Marketing #Attribution #UserAcquisition

The games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward hosts a roundtable with Upptic's creative team to discuss the trends and insights shaping the creative side of games marketing today. Featuring Creative Director Ava Savitsky, Motion Graphics Designer Kade Witten, and Art Director Rachael Herb-Neterer, dive deep into what’s working, what’s fading, and how creative teams can keep pushing the boundaries.

Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming, possible boons to web3 and crypto, evolving regulatory positions on AI, and likely changes (or the lack thereof) in advertising!

CHAPTERS

00:00 – Introduction and Disclaimer

02:20 – Likely Policy Stances & Macro Impacts

09:20 – PC, Console, Mobile Games Impact

13:12 – Web3, AI, Autonomous Vehicles Impact

23:10 – Growth Marketing & Ad Tech Impact

26:30 – The Future in a Nutshell

28:24 – Closing

#Trump #Gaming #Marketing #Web3 #AI #Tech #Economy

Are games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and market dynamics of the gaming and marketing sectors!

CHAPTERS

00:00 – Opening

04:14 – Q3 Gaming is HOT, Q4 looks SPOOKY

15:55 – MONSTER earnings in Q3 marketing

26:42 – Closing

#Marketing #Gaming #GameIndustry #Advertising