Games Growth with Upptic

The games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward hosts a roundtable with Upptic's creative team to discuss the trends and insights shaping the creative side of games marketing today. Featuring Creative Director Ava Savitsky, Motion Graphics Designer Kade Witten, and Art Director Rachael Herb-Neterer, dive deep into what’s working, what’s fading, and how creative teams can keep pushing the boundaries.

Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming, possible boons to web3 and crypto, evolving regulatory positions on AI, and likely changes (or the lack thereof) in advertising!

CHAPTERS

00:00 – Introduction and Disclaimer

02:20 – Likely Policy Stances & Macro Impacts

09:20 – PC, Console, Mobile Games Impact

13:12 – Web3, AI, Autonomous Vehicles Impact

23:10 – Growth Marketing & Ad Tech Impact

26:30 – The Future in a Nutshell

28:24 – Closing

#Trump #Gaming #Marketing #Web3 #AI #Tech #Economy

Are games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and market dynamics of the gaming and marketing sectors!

CHAPTERS

00:00 – Opening

04:14 – Q3 Gaming is HOT, Q4 looks SPOOKY

15:55 – MONSTER earnings in Q3 marketing

26:42 – Closing

#Marketing #Gaming #GameIndustry #Advertising

Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW!

CHAPTERS

00:00 – Opening segment

00:42 – Episode summary

02:18 – State of performance marketing

12:49 – Impact of IDFA deprecation

14:35 – The future of fingerprinting

17:20 – Data modeling & optimization

25:21 – Channels & tactics for 2025

31:50 – How to build a growth team

40:50 – How to align different teams

45:37 – Blockbuster scaling & organic uplift

52:36 – What to watch out for in 2025

57:14 – Closing segment

In this emergency edition of Games Growth with Upptic, we dive into the explosive success of Off the Grid – a new third-person shooter from Gunzilla Games that’s shaking up gaming. Is this finally Web3 gaming’s breakout moment? We break down its growth strategy, game economy, and more to find out!

CHAPTERS

00:00 – Opening segment

00:44 – What is Off The Grid?

03:03 – Why is Off The Grid successful?

08:52 – Off the Grid’s growth strategy

16:54 – Off the Grid’s game economy

25:38 – What does this mean for web3?

34:31 – Closing segment

Get more web3 gaming insights at upptic.com!

#Web3 #Gaming #OffTheGrid #GameDev #Marketing #Crypto #Blockchain

Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs.

CHAPTERS

00:00 – Opening segment

01:53 – The gaming landscape

05:00 – Staying efficient and profitable

08:36 – Disruptive technologies in gaming

12:02 – How big is your growth team?

14:15 – Building effective lean growth teams

17:33 – Specialized vs. broad skillsets

22:00 – Necessary skills for growth teams

23:29 – Tools and innovation for efficiency

30:10 – Adapting workflows to new tools

33:05 – Transition to Q&A

33:13 – Q: What % of revenue should go to growth?

36:02 – Q: How important are influencers in growth?

38:52 – Q: What are retention evaluation strategies?

41:16 – Q: How do you introduce game mechanics?

42:12 – Closing segment

Get more games growth insights and support at upptic.com!

#Gaming #Marketing #Advertising #GameDev #GameIndustry #UserAcquisition #Creatives #DataAnalytics

Amid ongoing games industry layoffs, Unity just killed their runtime fee and the Federal Reserve has cut interest rates. What does this mean for game developers and game marketers? Stay ahead with our latest insights on the gaming industry's biggest changes!

CHAPTERS

00:00 – Opening segment

01:24 – Unity KILLS runtime fee

09:45 – Layoffs SPOOK games industry

20:53 – Will rate cuts PUMP UP gaming?

31:35 – Closing segment

Watch our webinar on-demand here!

#Gaming #GameIndustry #Unity #RateCut #FedReserve

Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA!

CHAPTERS

00:00 – Opening segment

00:48 – Story Mode introduction

01:58 – About Warren and Upptic

12:26 – Game launch strategies

21:56 – Marketing strategies at scale

28:01 – Cross-platform gaming trend

32:27 – Lessons from different platforms

36:58 – The role of AI and future trends

38:48 – Talent in growth marketing

41:58 – Closing thoughts

Watch our webinar on-demand here!

#GamesIndustry #Gaming #Advertising #Marketing #GrowthHacks

Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results.

Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel!

#Web3 #Gaming #Marketing #GameDev