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By Upptic
5
44 ratings
The podcast currently has 152 episodes available.
Are games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and market dynamics of the gaming and marketing sectors!
CHAPTERS
00:00 – Opening
04:14 – Q3 Gaming is HOT, Q4 looks SPOOKY
15:55 – MONSTER earnings in Q3 marketing
26:42 – Closing
#Marketing #Gaming #GameIndustry #Advertising
Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW!
CHAPTERS
00:00 – Opening segment
00:42 – Episode summary
02:18 – State of performance marketing
12:49 – Impact of IDFA deprecation
14:35 – The future of fingerprinting
17:20 – Data modeling & optimization
25:21 – Channels & tactics for 2025
31:50 – How to build a growth team
40:50 – How to align different teams
45:37 – Blockbuster scaling & organic uplift
52:36 – What to watch out for in 2025
57:14 – Closing segment
In this emergency edition of Games Growth with Upptic, we dive into the explosive success of Off the Grid – a new third-person shooter from Gunzilla Games that’s shaking up gaming. Is this finally Web3 gaming’s breakout moment? We break down its growth strategy, game economy, and more to find out!
CHAPTERS
00:00 – Opening segment
00:44 – What is Off The Grid?
03:03 – Why is Off The Grid successful?
08:52 – Off the Grid’s growth strategy
16:54 – Off the Grid’s game economy
25:38 – What does this mean for web3?
34:31 – Closing segment
Get more web3 gaming insights at upptic.com!
#Web3 #Gaming #OffTheGrid #GameDev #Marketing #Crypto #Blockchain
Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their marketing output while reducing costs.
CHAPTERS
00:00 – Opening segment
01:53 – The gaming landscape
05:00 – Staying efficient and profitable
08:36 – Disruptive technologies in gaming
12:02 – How big is your growth team?
14:15 – Building effective lean growth teams
17:33 – Specialized vs. broad skillsets
22:00 – Necessary skills for growth teams
23:29 – Tools and innovation for efficiency
30:10 – Adapting workflows to new tools
33:05 – Transition to Q&A
33:13 – Q: What % of revenue should go to growth?
36:02 – Q: How important are influencers in growth?
38:52 – Q: What are retention evaluation strategies?
41:16 – Q: How do you introduce game mechanics?
42:12 – Closing segment
Get more games growth insights and support at upptic.com!
#Gaming #Marketing #Advertising #GameDev #GameIndustry #UserAcquisition #Creatives #DataAnalytics
Amid ongoing games industry layoffs, Unity just killed their runtime fee and the Federal Reserve has cut interest rates. What does this mean for game developers and game marketers? Stay ahead with our latest insights on the gaming industry's biggest changes!
CHAPTERS
00:00 – Opening segment
01:24 – Unity KILLS runtime fee
09:45 – Layoffs SPOOK games industry
20:53 – Will rate cuts PUMP UP gaming?
31:35 – Closing segment
Watch our webinar on-demand here!
#Gaming #GameIndustry #Unity #RateCut #FedReserve
Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA!
CHAPTERS
00:00 – Opening segment
00:48 – Story Mode introduction
01:58 – About Warren and Upptic
12:26 – Game launch strategies
21:56 – Marketing strategies at scale
28:01 – Cross-platform gaming trend
32:27 – Lessons from different platforms
36:58 – The role of AI and future trends
38:48 – Talent in growth marketing
41:58 – Closing thoughts
Watch our webinar on-demand here!
#GamesIndustry #Gaming #Advertising #Marketing #GrowthHacks
Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results.
Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel!
#Web3 #Gaming #Marketing #GameDev
Dissect the current challenges and failures of web3 gaming – and how your team can learn and benefit from them! Plus, see how teams like those at Ronin Network, Pirate Nation, Star Atlas, and Parallel are writing the playbook for successful web3 games.
CHAPTERS
00:00 – Opening segment
00:35 – Is web3 gaming COOKED?
30:19 – Web3 games that are doing it RIGHT!
43:40 – Closing segment
Get more games industry insights at www.upptic.com.
#Gaming #Web3
Telegram founder Pavel Durov's arrest has potentially big implications for game marketing, Perplexity AI positions itself to take on Google (can it live up to its promises?), and Mintegral's latest report has some bad news for game advertisers – and key trends to take advantage of.
Get more gaming insights at www.upptic.com!
The podcast currently has 152 episodes available.
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