Axie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration!
 
00:00 – Overview of web3 growth playbook 
00:56 – Axie Infinity's impact on web3 
02:13 – UGC / KOL highlights 
05:59 – Gifting / partnerships marketing  
07:30 – Grinding your way to growth  
09:03 – The limits of Axie's playbook  
10:00 – Ronin's magnification effect  
10:46 – Barriers to entry still exist  
11:19 – Apeiron's growth through Ronin  
11:51 – Growing web3 vs. growing a game  
12:17 – Opposing customer segments  
13:39 – Closing and sponsor messagehttps://x.com/Jihoz_Axie/status/1813340640433807795
Our podcast with Apeiron:
https://upptic.com/web2-5-gaming-with-apeiron-frank-cheng-games-growth-with-upptic/
Get more web3 gaming insights at www.upptic.com!