Games Growth with Upptic

By Upptic

Upptic game marketing experts Warren Woodward and Xander Agosta explore the latest gaming news and provide the marketing strategies you need to understand the games industry and achieve highly profita... more

5

44 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Games Growth with Upptic:

How many episodes does Games Growth with Upptic have?

The podcast currently has 165 episodes available.

Games Growth with Upptic episodes:

July 19, 2024 Valve's insane profits, Xbox Game Pass price hike, Axie's growth playbook
In this episode: Shocking leaks reveal Valve's staggering revenue per employee, Axie's new Web3 growth playbook is dissected, and Xbox Game Pass changes spark a discussion on its value proposition and long-term viability.

CHAPTERS
00:00 – Opening and summary
00:58 – Valve’s INSANE profits leaked
07:51 – Axie’s growth playbook REVEALED
21:30 – Xbox Game Pass costs HOW MUCH?
26:16 – Closing and sponsor plug

Axie's growth playbook:
https://x.com/Jihoz_Axie/status/1813340640433807795

Our podcast with Apeiron:
https://upptic.com/web2-5-gaming-with-apeiron-frank-cheng-games-growth-with-upptic/

Get more games industry insights at www.upptic.com!
...more
28min
July 13, 2024MASSIVE implications for AI Acquisition of Pixelberry
The recent Pixelberry acquisition by Series Entertainment looks to be a strategic fit that could change the game for interactive fiction. Learn how Series' AI could impact writing for "Choices" and other mobile games!

CHAPTERS
00:00 – Cold open

00:14 – Series Entertainment acquires Pixelberry

00:45 – Why would Series acquire Pixelberry?

01:33 – An industry insider look at the acquisition

03:16 – The data behind Pixelberry’s “Choices”

06:35 – “Choices” writing and AI game writing

07:50 – Renovating legacy games for more $$$

08:54 – Sponsor plug

Get more mobile game insights at www.upptic.com!
...more
10min
July 12, 2024Epic Games TRIUMPHS over Apple in EU
Get ready for a new era in mobile game distribution! Apple has approved the Epic Games Store for iOS in the European Union. With lower fees and less competition, the Epic Games Store looks to be a lucrative option for game developers. Can Epic shake Apple's near-monopoly?

CHAPTERS
00:00 – Cold open

00:05 – Apple approves Epic Games Store in EU

00:22 – Apple’s pettiness revealed?

01:08 – Epic vs. Apple: A public spectacle

01:52 – Why an iOS Epic Games Store matters

02:52 – Sponsor plug

Get more game distribution insights at www.upptic.com!

#EpicGames #Apple #iOS #GameDev #TechNews #AppStores #GameDistribution #MobileGame
...more
4min
July 12, 2024Polkadot INCINERATES $40M on race car, jet sponsorships
Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes!
CHAPTERS
00:00 – Cold open

00:42 – Polkadot’s quarterly marketing spend report

02:17 – Polkadot KOL spending vs. suggested spend

04:08 – Insanely high metrics vs. normal metrics

08:08 – The problem with DAOs in web3 marketing

09:50 – Comments from Upptic’s web3 experts

11:30 – Sponsor plug
Get more web3 marketing insights at www.upptic.com!
...more
12min
July 12, 2024YouTube's new ATT prompt UNLOCKS iOS UA
BIG NEWS FOR GAME MARKETERS! YouTube is rolling out Apple's ATT prompt! Get all the details, plus insights on how this move can boost your ad strategies and ROI!
CHAPTERS
00:00 – Cold open

00:10 – YouTube’s new ATT prompt

01:04 – You should start testing on Google iOS again

02:00 – Caveats with scaling on Google Ads for iOS

03:18 – This is good for Google’s ad revenue, too

03:30 – Sponsor plug
Get more game marketing insights at www.upptic.com!
#GameMarketing #YouTube #Advertising #Marketing #Gaming #ATT #Apple #iOS
...more
4min
July 02, 2024Web stores for gaming – with Appcharge
Discover why over 65% of top-grossing games now boast a web store, how the digital landscape has shifted since the launch of the iPhone in 2007, and how web store economics could reshape game monetization.
Alongside Appcharge CMO Gil Tov-Ly, we dive into the different user journeys between app stores and web stores, uncover where web stores fit in the gaming ecosystem, and reveal the hidden revenue you're missing out on if you don't have a web store yourself yet.
CHAPTERS
00:00 – Opening Introduction

00:17 – Why web stores for gaming?

07:30 – Web store vs. app store economics

16:08 – Web store discoverability

19:09 – Why game studios use Appcharge

22:22 – App stores vs. web stores: Complementary?

26:22 – Outro and guest plug
Get more gaming insights at upptic.com!
...more
29min
June 22, 2024 Web3 gaming’s not dead: Distribution and discovery insights
🎙️🚀 Uncover the biggest challenges in web3 gaming, the rise of web2.5, and why MetaMask's new games directory is A BIG DEAL. Discover top web3 marketing tactics, influencer tips, and trends you can't afford to miss – and level up your web3 game! 🎮✨
CHAPTERS
00:00 – Cold open and introduction
01:15 – Web3 gaming's not dead – just boring
06:44 – Web3 gaming's original sin: Tokens
13:13 – Web3 game distribution
19:09 – Web3 game marketing, KOLs, creatives
28:50 – Web3 gaming predictions
34:46 – Web3 gamedev tips
37:00 – Closing and sponsor message
Get more web3 gaming insights at upptic.com!
...more
38min
June 18, 2024Apple Ads: Goodbye SKAN, hello AAK!
AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know.

Chapters
00:00 – Cold open, quick takeaways, sponsor plug

01:41 – Overview of AdAttributionKit

03:43 – AAK variants and schemas

05:23 – Lessons from SKAN: “Rich will get richer”

07:35 – Re-engagement, debugging mechanisms

09:45 – Prepare for thrash in mobile

10:38 – Closing and sponsor plug

Further research
Meet AdAttributionKit – Apple

Welcome to AdAttributionKit – Singular

AdAttributionKit: Unpacking Apple’s new ad attribution framework – Mobile Dev Memo

Get more marketing insights at upptic.com.
...more
12min
June 17, 2024Apple AI: Catching up intelligently
Apple has finally entered the AI arms race – announcing a suite of new tools and features for consumers and developers alike at WWDC. Here's what marketers and game developers should be paying attention to!

CHAPTERS
00:00 – Cold open and introduction

00:47 – Apple AI overview and market analysis

04:57 – Developer tools for apps (and games?)

06:16 – Siri getting an AI upgrade

09:05 – Generative AI tools (text, images, emojis)

10:05 – ChatGPT: AI integration and gatekeeping

14:57 – Don't need to be best, just best positioned

16:32 – Closing and sponsor message

Get more games and marketing insights from upptic.com!
...more
18min
June 07, 2024Marketing Trends Unleashed: Singular Q1 2024 report
Dive into the latest marketing trends for mobile apps and games. Games Growth with Upptic breaks down Singular’s quarterly report for Q1 2024 – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends, ad spend by platform, and how high-value spenders discover games and react to ads. It’s a must-watch episode if you want to stay up-to-date on mobile marketing!

Chapters
00:00 – Cold open and introduction

02:48 – Mobile at a glance

03:56 – ATT opt-in rates

09:41 – CPI rates

15:01 – Ad network trends

19:27 – Ad spend trends

22:57 – Acquiring mobile game IAP spenders

26:24 – Outro and sponsor message
Get more games and marketing insights at www.upptic.com.
...more
28min

FAQs about Games Growth with Upptic:

How many episodes does Games Growth with Upptic have?

The podcast currently has 165 episodes available.