Games Growth with Upptic

By Upptic

Upptic game marketing experts Warren Woodward and Xander Agosta explore the latest gaming news and provide the marketing strategies you need to understand the games industry and achieve highly profita... more

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FAQs about Games Growth with Upptic:

How many episodes does Games Growth with Upptic have?

The podcast currently has 162 episodes available.

Games Growth with Upptic episodes:

July 12, 2024Polkadot INCINERATES $40M on race car, jet sponsorships
Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes!
CHAPTERS
00:00 – Cold open

00:42 – Polkadot’s quarterly marketing spend report

02:17 – Polkadot KOL spending vs. suggested spend

04:08 – Insanely high metrics vs. normal metrics

08:08 – The problem with DAOs in web3 marketing

09:50 – Comments from Upptic’s web3 experts

11:30 – Sponsor plug
Get more web3 marketing insights at www.upptic.com!
...more
12min
July 12, 2024YouTube's new ATT prompt UNLOCKS iOS UA
BIG NEWS FOR GAME MARKETERS! YouTube is rolling out Apple's ATT prompt! Get all the details, plus insights on how this move can boost your ad strategies and ROI!
CHAPTERS
00:00 – Cold open

00:10 – YouTube’s new ATT prompt

01:04 – You should start testing on Google iOS again

02:00 – Caveats with scaling on Google Ads for iOS

03:18 – This is good for Google’s ad revenue, too

03:30 – Sponsor plug
Get more game marketing insights at www.upptic.com!
#GameMarketing #YouTube #Advertising #Marketing #Gaming #ATT #Apple #iOS
...more
4min
July 02, 2024Web stores for gaming – with Appcharge
Discover why over 65% of top-grossing games now boast a web store, how the digital landscape has shifted since the launch of the iPhone in 2007, and how web store economics could reshape game monetization.
Alongside Appcharge CMO Gil Tov-Ly, we dive into the different user journeys between app stores and web stores, uncover where web stores fit in the gaming ecosystem, and reveal the hidden revenue you're missing out on if you don't have a web store yourself yet.
CHAPTERS
00:00 – Opening Introduction

00:17 – Why web stores for gaming?

07:30 – Web store vs. app store economics

16:08 – Web store discoverability

19:09 – Why game studios use Appcharge

22:22 – App stores vs. web stores: Complementary?

26:22 – Outro and guest plug
Get more gaming insights at upptic.com!
...more
29min
June 22, 2024 Web3 gaming’s not dead: Distribution and discovery insights
🎙️🚀 Uncover the biggest challenges in web3 gaming, the rise of web2.5, and why MetaMask's new games directory is A BIG DEAL. Discover top web3 marketing tactics, influencer tips, and trends you can't afford to miss – and level up your web3 game! 🎮✨
CHAPTERS
00:00 – Cold open and introduction
01:15 – Web3 gaming's not dead – just boring
06:44 – Web3 gaming's original sin: Tokens
13:13 – Web3 game distribution
19:09 – Web3 game marketing, KOLs, creatives
28:50 – Web3 gaming predictions
34:46 – Web3 gamedev tips
37:00 – Closing and sponsor message
Get more web3 gaming insights at upptic.com!
...more
38min
June 18, 2024Apple Ads: Goodbye SKAN, hello AAK!
AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know.

Chapters
00:00 – Cold open, quick takeaways, sponsor plug

01:41 – Overview of AdAttributionKit

03:43 – AAK variants and schemas

05:23 – Lessons from SKAN: “Rich will get richer”

07:35 – Re-engagement, debugging mechanisms

09:45 – Prepare for thrash in mobile

10:38 – Closing and sponsor plug

Further research
Meet AdAttributionKit – Apple

Welcome to AdAttributionKit – Singular

AdAttributionKit: Unpacking Apple’s new ad attribution framework – Mobile Dev Memo

Get more marketing insights at upptic.com.
...more
12min
June 17, 2024Apple AI: Catching up intelligently
Apple has finally entered the AI arms race – announcing a suite of new tools and features for consumers and developers alike at WWDC. Here's what marketers and game developers should be paying attention to!

CHAPTERS
00:00 – Cold open and introduction

00:47 – Apple AI overview and market analysis

04:57 – Developer tools for apps (and games?)

06:16 – Siri getting an AI upgrade

09:05 – Generative AI tools (text, images, emojis)

10:05 – ChatGPT: AI integration and gatekeeping

14:57 – Don't need to be best, just best positioned

16:32 – Closing and sponsor message

Get more games and marketing insights from upptic.com!
...more
18min
June 07, 2024Marketing Trends Unleashed: Singular Q1 2024 report
Dive into the latest marketing trends for mobile apps and games. Games Growth with Upptic breaks down Singular’s quarterly report for Q1 2024 – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends, ad spend by platform, and how high-value spenders discover games and react to ads. It’s a must-watch episode if you want to stay up-to-date on mobile marketing!

Chapters
00:00 – Cold open and introduction

02:48 – Mobile at a glance

03:56 – ATT opt-in rates

09:41 – CPI rates

15:01 – Ad network trends

19:27 – Ad spend trends

22:57 – Acquiring mobile game IAP spenders

26:24 – Outro and sponsor message
Get more games and marketing insights at www.upptic.com.
...more
28min
May 31, 2024$500 LoL skin, Ethereum ETF closer to reality, Epic Games coming to UK iOS
Learn about gaming's newest controversy (via League of Legends), discover how close we are to getting Ethereum ETFs, and get insights on the latest salvo in the long-running feud between Apple and Epic Games.
Chapters
00:00 – League of Legends, Faker Skin, NFTs

02:23 – Introduction and sponsor message

02:53 – Ethereum ETF path to trading

7:00 – Epic Games Store coming to UK iOS

12:12 – Closing and sponsor message
Get more gaming, tech, and marketing insights at upptic.com!
...more
14min
May 24, 2024ChatGPT vs. Gemini, Spindl web3 ad revolution, AppLovin vs. Unity
🎧 Ready to unlock the future of marketing? In this episode, we break down:
🤖 Gemini vs. ChatGPT AI performance

🌐 The world's first-ever on-chain ad network

📈 AppLovin and Unity's differing trajectories
Stay ahead of the curve – tune in now! 🚀
CHAPTERS
00:00 – Cold open, introduction, sponsor message

02:19 – Google I/O and Gemini vs. ChatGPT

14:25 – Spindl's new on-chain ad network

22:46 – AppLovin's growth vs. Unity's challenges

29:00 – Building charts with ChatGPT 4o

32:20 – Sponsor message and closing
TAKEAWAYS
Google I/O focused heavily on AI advancements.

New AI tools like Imagen3 and Google VO.

ChatGPT 4o could replace other AI assistants.

The AI Overview feature should worry marketers.

Businesses optimizing for AI Overview will survive.

Spindl announces world's first on-chain ad network.

On-chain advertising offers new opportunities.

Performance marketing will benefit from data.

AppLovin has experienced significant growth.

Unity has faced numerous challenges.

Despite Unity's bad year, it's likely temporary.
...more
33min
May 17, 2024Web2.5 gaming with Apeiron’s Frank Cheng
Unpack the explosive 525% growth of Apeiron and learn about its evolution from a web2 to web3 game. Watch now for an insight-packed episode on engaging game loops and mechanics, distribution challenges and solutions, and scaling games growth!

TAKEAWAYS
Apeiron has achieved 525% growth in the last several months

Game started as web2, but shifted to web3 for NFT ownership

The game blends web2 and web3 technologies and methodologies

Apeiron's gameplay mechanics incentivize player engagement

Web3 needs to invite regulation and compliance for mass adoption

CHAPTERS
00:00 – Episode synopsis and sponsor plug

02:05 – Introduction to Frank Cheng and Apeiron

06:23 – Apeiron’s core game loops and mechanics

08:22 – Game development evolution (web2 to web3)

12:35 – Gamer behavior, engagement, determining KPIs

17:37 – Audience, distribution, compliance, onboarding

21:06 – Role of chains in gaming and decision to use Ronin

26:51 – App stores and going after mainstream gamers

31:11 – Apeiron's next moves: Tournament, launch, IP

33:55 – Future of web3 mass adoption (or lack thereof)

36:32 – Closing remarks and contact information

Get more games growth insights at upptic.com!
...more
39min

FAQs about Games Growth with Upptic:

How many episodes does Games Growth with Upptic have?

The podcast currently has 162 episodes available.