July 02, 2024

Web stores for gaming – with Appcharge

28 minutes

Discover why over 65% of top-grossing games now boast a web store, how the digital landscape has shifted since the launch of the iPhone in 2007, and how web store economics could reshape game monetization.

Alongside Appcharge CMO Gil Tov-Ly, we dive into the different user journeys between app stores and web stores, uncover where web stores fit in the gaming ecosystem, and reveal the hidden revenue you're missing out on if you don't have a web store yourself yet.

CHAPTERS

00:00 – Opening Introduction

00:17 – Why web stores for gaming?

07:30 – Web store vs. app store economics

16:08 – Web store discoverability

19:09 – Why game studios use Appcharge

22:22 – App stores vs. web stores: Complementary?

26:22 – Outro and guest plug

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