Games Growth with Upptic

Apple Ads: Goodbye SKAN, hello AAK!

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AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know.


Chapters

  • 00:00 – Cold open, quick takeaways, sponsor plug
  • 01:41 – Overview of AdAttributionKit
  • 03:43 – AAK variants and schemas
  • 05:23 – Lessons from SKAN: “Rich will get richer”
  • 07:35 – Re-engagement, debugging mechanisms
  • 09:45 – Prepare for thrash in mobile
  • 10:38 – Closing and sponsor plug


    • Further research

    • Meet AdAttributionKit – Apple
    • Welcome to AdAttributionKit – Singular
    • AdAttributionKit: Unpacking Apple’s new ad attribution framework – Mobile Dev Memo


      • Get more marketing insights at upptic.com.

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      Games Growth with UppticBy Upptic
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