Games Growth with Upptic

Polkadot INCINERATES $40M on race car, jet sponsorships

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Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes!

CHAPTERS

  • 00:00 – Cold open
  • 00:42 – Polkadot’s quarterly marketing spend report
  • 02:17 – Polkadot KOL spending vs. suggested spend
  • 04:08 – Insanely high metrics vs. normal metrics
  • 08:08 – The problem with DAOs in web3 marketing
  • 09:50 – Comments from Upptic’s web3 experts
  • 11:30 – Sponsor plug

    • Get more web3 marketing insights at www.upptic.com!

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    Games Growth with UppticBy Upptic
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