2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year!

00:00:00 - Opening

00:01:48 - The Games Industry in 2024

00:19:36 - Biggest UA Trends and Stories

00:43:29 - Authenticity Ruled 2024 Creative

00:58:19 - AI Touches All in Growth Tech

01:22:19 - Closing

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