DemandGen Radio

2022 Recap: Building a Marketing Department from Scratch

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2022 was a transformative year for the BDO Digital marketing team.


With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, David looks back at what the team has accomplished and provides tips and action items for anyone looking to form a new marketing department.

Listen as David discusses:

  • Making the business case for building your team.
  • How to develop your marketing budget.
  • The key areas to focus on when creating marketing roles.
  • Building a culture based on trust and respect.

    • Check out the resources mentioned:

    • Manufacturing Demand by David Lewis
  • The D3 Methodology E-book
  • David Lewis' LinkedIn
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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    DemandGen RadioBy BDO Digital, LLC
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