Todays' episode starts with Veronica emphasizing the importance of human touch in personalization, while Jillian suggests focusing on specific groups of customers and adding value to them based on their needs. They discuss the use of snail mail for a more personalized touch but caution against insincere gestures like automated birthday cards from companies.

Veronica Guguian discusses the importance of internal sustainability efforts and how it is often overlooked in favor of big corporate initiatives. She emphasizes that only a small percentage of companies genuinely prioritize sustainability based on their values, while others simply comply with legislation out of fear. Veronica believes that education and a shift in mentality are needed for sustainable practices to become more widespread. Jillian Vorce agrees and suggests that there is an opportunity for organizations to showcase the benefits and profitability of sustainable business processes. They also touch on the significance of creativity as a core value in business, highlighting its role in problem-solving and differentiation. Both speakers share personal experiences related to their cultural backgrounds that have influenced their perspectives on creativity.

Jillian Vorce discusses the emergence of AI and its impact, highlighting concerns about e-waste and water consumption. Veronica Guguian emphasizes the need for proper education on using AI effectively. They also discuss the importance of aligning marketing and sales teams, debunking the misconception that they are interchangeable roles. They mention the trend of using social media for customer service and recommend resources on customer care. The transcript also touches on prioritizing social responsibility, short videos (segs), and SEO trends.

Veronica Guguian asks for feedback on implementing trends in business and wants to know how people utilize predictions made by big companies. She encourages listeners to share their opinions through comments, email, or direct messages. Veronica is curious about when people look at these trends and whether they integrate them into their strategies. Jillian Vorce adds that they will reconvene on Friday for a meeting after Veronica takes a break. 

People & Resources Mentioned in This Episode

1. https://www2.deloitte.com/xe/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.html
2. https://blog.hubspot.com/marketing/marketing-trends
3. https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment
4. https://bsquared.media/the-state-of-social-media-customer-care/

https://www.orbitmedia.com/blog/blogging-statistics/

About Veronica Guguian

- Website: https://spinideas.nl/

- LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

 - Website: https://thejilliangroup.com/better 

- LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

-  Music Composed by BeeLa Music

-  Voiceover by Amanda Balagur