In today's episode, Jillian and Veronica take a retrospective look at their podcasting journey, which began with a simple coffee chat nearly two years ago. With 40 episodes under their belt, they're now pausing to focus on new ventures.

Jillian is busy building and testing the One Handshake Network—a dynamic and inclusive community where individuals from diverse backgrounds converge to forge meaningful connections, cultivate professional growth, and create opportunities for and with each other.

Meanwhile, Veronica is gearing up to launch her Marketing Accelerator Program tailored for solopreneurs and small business owners, alongside organizing the BASE conference in Amsterdam—an event set to unite, collaborate, and spur growth within the community.

This episode also offers insights into their approach to learning through experimentation, which not only benefits their clients but also shapes their own growth as business leaders. Join them as they celebrate their achievements, unveil future plans, and maintain a positive, upbeat outlook amidst life's challenges.

Mentioned in This Episode:

https://jillianvorce.com/one-handshake 

https://baseconference.amsterdam

https://spinideas.nl/online-networking-with-a-spin

https://spinideas.nl/marketing-accelerator-program

About Veronica Guguian: 

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce: 

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur

In this freestyle podcast episode, Veronica and Jillian dive into leadership, self-care, and multiculturalism in business. They candidly discuss the realities of navigating diverse environments, offering practical insights on effective communication, empathy, and the value of asking foundational questions to foster understanding and unity. 

Whether you're curious about building a successful business amidst cultural differences or simply seeking inspiration for personal growth, this episode promises valuable perspectives and strategies from two experienced entrepreneurs committed to exploring and embracing diversity in all its forms.

About Veronica Guguian: 

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce: 

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur

Today, Veronica introduced her new Marketing Accelerator program designed to assist small businesses and solopreneurs without a dedicated marketing department. 

She walked us through the program's framework, which includes small cohorts, a blend of theory and practical implementation, personalized one-on-one sessions, and structured weekly meetings complete with homework. Participants can expect to gain clear insights into marketing strategies, partnerships, budgeting, and defining team roles. The program is set to begin in September and October 2024, with enthusiasm highlighted for its interactive and creative elements, designed to tailor closely to each participant's needs.

Mentioned in This Episode

https://spinideas.nl/marketing-accelerator-program

About Veronica Guguian: 

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce: 

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur

This discussion centers on favorite sources of inspiration, including people, companies, and nonprofits that significantly impact personal and professional growth. Jillian highlighted one influential person, a company known for sustainable investment practices, and a nonprofit that promotes holistic business impact. Veronica shared insights about two innovative companies and two individuals renowned for their unique networking approaches. The episode underscores the importance of building meaningful connections and learning from diverse sources.

Mentioned in the Episode

Veronica’s

• Triodos Bank https://www.triodos.nl/
• Julia Jelinska - IJburg Business Community; https://www.linkedin.com/in/juliajelinska/
• Marcel Wijermars, No More Networking https://nomorenetworking.com/
• Mindstone AI Meetup Amsterdam https://www.meetup.com/mindstone-amsterdam-ai-meetup/
   

Jillian’s

• https://chrismarquis.com
• https://www.bcorporation.net/en-us/movement
• https://www.bwork.com
• https://innovationwomen.com  

About Veronica Guguian

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur

Today, Veronica Guguian and Jillian Vorce discuss strategies for reviewing and adjusting business goals mid-year. Veronica emphasizes the importance of assessing progress on initial goals, such as she’s doing with her new Marketing Accelerator program, and making adjustments based on market feedback and company interests.

They both highlight the necessity of measuring productivity and profitability, considering both qualitative and quantitative metrics to understand what efforts have been effective. The conversation also touches on sustainable business growth, with a focus on ensuring that business activities are manageable and resources are used efficiently. 

Mentioned in This Episode

• https://spinideas.nl/marketing-accelerator-program
• https://thejilliangroup.com/sustainable-growth-program

About Veronica Guguian

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur

Today, Jillian and Veronica discuss various tools and strategies for effective content creation and management. They highlight the importance of understanding content goals before choosing tools, blending AI with human creativity, and using platforms like Google Drive, Canva, Notion, and Ubersuggest.

They emphasize the benefits of collaboration and co-creation, including using editors and incorporating multiple perspectives. They also explore project management tools, content distribution platforms, and the idea of repurposing content across different media to maintain creativity and reach wider audiences. Integrating team members into the content creation process is highlighted as a way to empower teams, alleviate bottlenecks, and produce diverse content. 

Special Offer - Veronica & Jillian are teaming up to offer live brainstorming sessions for listeners of this podcast. Here is the link to apply: https://bit.ly/CCP-brainstorm

Mentioned in Episode

1. https://airtable.com
2. https://www.notion.so
3. https://www.creativefabrica.com
4. https://www.canva.com
5. https://www.blinkist.com
6. https://www.creativefabrica.com
7. https://about.flipboard.com
8. https://substack.com
9. Example of collaborative article: https://thejilliangroup.com/esg-vs-b-corp-which-satisfies-csrd-requirements
10. For podcast guesting: 
    • https://www.matchmaker.fm
    • https://innovationwomen.com
    • https://www.linkedin.com/pulse/podcast-guesting-mike-allton-jackie-lapin-anastasia-lipske-eckerling-msqpc

About Veronica Guguian

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur

The episode adopts a spontaneous coffee chat style. Jillian Vorce and Veronica Guguian dive into the importance of sustainability in business, focusing on the challenges small businesses face and the societal impacts of environmental issues. 

They discuss global trends, CSRD’s double materiality, market fluctuations, and the need for inclusive strategies that empower everyone to contribute to a sustainable future. Jillian and Veronica emphasize the growth of B Corps, the importance of leadership, and individual behavior changes for sustainability. 

Practical tips are shared, such as reducing carbon emissions in emails and using reusable items. Tune in to discover how small changes can make a big impact and get inspired to integrate eco-friendly practices into your daily routine and business operations.

**Special Offer - Veronica & Jillian are teaming up to offer live brainstorming sessions for listeners of this podcast. Here is the link you'd like to apply: https://bit.ly/CCP-brainstorm

Mentioned in the episode:

https://www.eventbrite.fr/e/how-to-define-impactful-sustainable-goals-tickets-911280252767

About Veronica Guguian

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur

Today, Veronica Guguian and Jillian Vorce dive into the intricacies of content strategy, emphasizing the importance of aligning content with company values and goals.

They explore key performance indicators (KPIs), topic selection, and the art of repurposing content across different formats like podcasts, videos, and events to amplify the company's voice effectively.

The duo underscores the significance of measuring content success to inform future creations, centering their approach around audience needs for meaningful communication.

Consistency and authenticity emerge as central themes, with Veronica and Jillian advocating for genuine engagement over superficiality in content creation. They share practical insights on generating topics tailored to client requirements, as well as clever strategies for repurposing content to cater to diverse audience preferences. 

Partnerships and collaborations are highlighted as valuable for bringing varied perspectives into content creation, with clear editing boundaries ensuring efficient collaboration.

Special Offer - Veronica & Jillian are teaming up to offer live brainstorming sessions for listeners of this podcast. Listen until the end of this episode for more details. Here is the link you'd like to apply: https://bit.ly/CCP-brainstorm

Mentioned in Episode

• Example of audio version of a blog post https://bsquared.media/combining-abm-strategy-with-social-listening/

About Veronica Guguian

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur

In this episode, Jillian and Veronica explore effective strategies for marketing oneself and one's company. They stress the importance of consistency in marketing efforts, which are aligned with overarching business goals. Their discussion centers around leveraging personal and company presence on social media, with Veronica advocating for delegating company social media to focus on directing branding efforts. Jillian emphasizes the power of personal branding in attracting attention and promoting the company.

They also address the challenge of balancing personal and company marketing, especially when expanding the team or outsourcing sales. Strategic planning and prioritization are highlighted as essential for achieving marketing objectives and fostering company growth. The hosts share their experiences with online networking and conferences, underscoring their significance in marketing endeavors.

Lastly, they announce a new initiative for live brainstorming sessions with listeners, aiming to enhance collaboration in marketing efforts. Overall, the episode offers valuable insights and actionable strategies for effective marketing success.

About Veronica Guguian

- Website: https://spinideas.nl/

- LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

 - Website: https://thejilliangroup.com/better 

-  Website: https://jillianvorce.com

- LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

-  Music Composed by BeeLa Music

-  Voiceover by Amanda Balagur

Veronica and Jillian discussed aligning marketing goals with business goals, emphasizing the clarity needed in defining these objectives. They explored examples from their businesses, such as launching a marketing accelerator and re-entering public speaking, to illustrate this alignment.

Veronica stressed the importance of setting measurable Key Performance Indicators (KPIs) to effectively track progress. Jillian shared plans for a new podcast focused on certified B Corps to achieve specific business objectives and audience needs, emphasizing balancing marketing efforts with broader business strategies. 

Both speakers announced collaborative opportunities for listeners, highlighting the value of interactive engagement in supporting individual growth and overall business success.

*Special Offer: Veronica & Jillian are teaming up to offer live brainstorming sessions for listeners of this podcast. Listen until the end of this episode for more details. Here is the link you'd like to apply: https://bit.ly/CCP-brainstorm

People & Resources Mentioned in This Episode

1. Wait list for SPIN Ideas Marketing Accelerator Program: https://preview.mailerlite.io/preview/240840/sites/118317940482245929/K2KIJO
2. Jillian - new B Corp podcast: https://thejilliangroup.com/b-corp-podcast/ 

About Veronica Guguian

- Website: https://spinideas.nl/

- LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce (she/hers)

- Website: https://thejilliangroup.com/better 

- Website: https://jillianvorce.com

- LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

-  Music Composed by BeeLa Music

-  Voiceover by Amanda Balagur